The Human Connection: Bringing Emotions Back to Storytelling

T H E H U M A N C O N N E C T I O N :

By Ahna Hendrix

B R I N G I N G T H E E M O T I O N B A C K T O S T O R Y T E L L I N G

“ I ’ V E L E A R N E D T H A T P E O P L E W I L L F O R G E T W H A T Y O U S A I D , P E O P L E W I L L F O R G E T W H A T Y O U D I D , B U T P E O P L E W I L L N E V E R F O R G E T H O W Y O U M A K E T H E M F E E L . ” M A YA A N G E L O U

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N O T A S C H O O L G I R L .

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T R A V E L I N G I S A

PA S S I O N .

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P R O U D TA R H E E L .

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W W W. A H N A H E N D R I X . C O M

L A U N C H E D M Y B U S I N E S S

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O C T O B E R 2 0 1 4

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T H E A R C H T E A M , I . E . “ T H E A V E N G E R S ”

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W H AT I S S T O R Y T E L L I N G ?

Storytelling is an ancient art form of human expression to explain a series of events through narration.

Storytelling with social media utilizes different types of media to connect with its fans and followers by telling the story of a brand.

A brand is a business that has learned how to make its customers feel something for it.

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W H Y I S S T O R Y T E L L I N G I M P O R TA N T T O S O C I A L M E D I A ?

1. Endears us to a brand

2. Helps us to remember a brand

3. Develops trust and credibility with a brand

4. Humanizes a brand

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W H Y A R E E M O T I O N S I M P O R TA N T T O S T O R Y T E L L I N G ?

1. Makes a story relatable

2. Creates a connection

3. Establishes loyalty

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4. Humanizes a story

H O W D O B U S I N E S S & E M O T I O N S M I X ?

1. Emotions are the primary driver of all of our online and offline actions.

2. Emotional benefits make a business special.

3. Rational elements of a business do little to differentiate it from the competition.

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H O W D O W E E N S U R E T H AT E M O T I O N S P L AY A V I TA L R O L E I N O U R S T O R Y T E L L I N G ?

H O W

1. Discover what our audience wants from us, beyond the features

2. Develop and maintain a consistent brand voice

3. Personalize

4. Ask questions

5. Hone in on extreme emotions

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M A K E I T A C T I O N A B L E

V I D E O : JoeySalads (Vine)

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V I D E O : #WednesdayWisdom

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B L O G G I N G : Chris Brogan

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C U R AT I N G C O N T E N T:Beyond Bending Yoga

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P I C T U R E S : Massy Arias

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P I C T U R E S :Dphotography Derrah

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P I C T U R E S : Humans of New York

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P O D C A S T S :Pat Flynn - Smart Passive Income Podcast

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P O D C A S T S : Joyce Meyer

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W R A P - U P

We can’t get so wrapped up in the art of storytelling that we forget who we are telling

stories to.