What’s in a story? Storytelling: bringing your communications to life, seminar, 22 January 2015

What’s in a story?22 January 2015

Kirsty Kitchen

Senior Consultant

How do we use stories?

In our professional roles

• Forget the hype

• Reclaim your instincts

• Unify your story

Trust

Fragmentation

Doing it well

Ingredients

• Narrative

• Story arcs

• Characters

Narrative

Narrative

• Keep the story moving

• Actions speak louder than words

• See through your audience’s eyes

• Get buy-in

Ingredients

• Narrative

• Story arcs

• Characters

Story arcs

Ingredients

• Narrative

• Story arcs

• Characters

Characters

So how can we apply all this?

• Get in touch with your instincts

• Unite all the elements of your work

• Think about the layers of a story

• Use stories to learn, not just tell

Doing it well

Thank you

Kirsty Kitchen

Senior consultant

Amazon PR

@amzpr

[email protected]

www.amazonpr.co.uk

Seminar22 January 2015

London

#charitystorytelling

Storytelling:bringing your communications

to life

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