The HP Neoview data warehousing platform for business ... · Copyright © 2006 HP corporate presentation. All rights reserved. IT-Symposium 2007 19.04.2007 5 9 18 April 2007 Challenges
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Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
1www.hp-user-society.de
1 18 April 2007
Ronald WulffEMEA, BI Solution Architect
HP Software - Neoview
The HP Neoview data warehousing platform for business intelligenceDie clevere Alternative
© 2006 Hewlett-Packard Dev elopment Company , L.P.The inf ormation contained herein is subject to change without notice
2 18 April 2007
• Timelines: History, Future and innovations
• Challenges facing the BI marketplace
• The HP Neoview data warehousing platform
• BI packaged solutions for vertical industries
• Proof points
• Neoview platform services
Agenda
Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
2www.hp-user-society.de
3 18 April 20073
… Perils of prediction
„Computers ofthe future mayweigh no morethan 1.5 tons.“
Popular Mechanics1949
4 18 April 2007
2001
• Brand new : Windows XP just released (25 oct), Mac OS X, Xbox, Pentium IV
• Google fighting to become search engine #1
• Notebook : 700mhz, 64Mb Ram, 30Gb ..
• Ericsson T39
Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
3www.hp-user-society.de
5 18 April 2007
2011
• 2 Bio Internet Users Milestone (1 bio in 2005)
• Microsoft Windows Vienna SP1 scheduled to launch
• By 2011, processors will clock at >20 GHz and 6 terabytes of storage will be common (Gartner)
• Bandwidth becomes more cost effective than computing
• The worldwide market for "wireless handsets" totaled $110 billion in 2005, $250 billion in 2011
• 935 million units this year, a number that should "more than double" by 2011, at which time annual smartphone shipments will account for more than 480 million units.
• Half a bio users doing Mobile TV in 2011
• Half the World will use a Mobile Phone by 2009
6 18 April 2007
Challenges facing the business intelligence marketplace
Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
4www.hp-user-society.de
7 18 April 2007
• Operational business intelligence
− Integrated into critical business operations
• Right information at the right time
− Decision processes linked with just-in-time information
• Unified information
− Consistent data view for critical business decisions
• Increased value through simplification
Business
Information technology
BI trends: customers relying on information to drive business agility
8 18 April 2007
Expanding data warehouse use
“An increasing level of analytics and BI-oriented functionality in OLTP applications is creating a new level of use of the DW.”
− “Magic Quadrant for Data Warehouse Database Management Systems, 2006,” Gartner, 12 September 2006
Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
5www.hp-user-society.de
9 18 April 2007
Challenges facing today’s data warehouse/BI systems
Cost• Excessive purchase,
upgrade, and service costs
• Administration costs rising
• Data mart proliferation overhead
Performance• Need for operational
analytics means• More data sources
• More frequent updates
• More users
• More ad hoc queries
Capability• Mixed BI workload
pressures
• Operational decisions need
• High availability
• Detail data
• System security issues
• Scalability limitations
Complexity• Complex installation,
configuration, upgrade, and capacity planning
• Constant database tuning and maintenance
• User prioritization
• Software integration and vendor alliances
10 18 April 2007
HP Neoview platform addresses today’s data warehouse/BI system issues
Cost • Standard commodity hardware
• Minimal operations management, DBA effort
• High performance and concurrency in mixed workload environment reduces data mart proliferation
Performance• Massively parallel engine
• Scales to 100s of processors
• Proven massively parallel virtualization software and DBMS
Capability• Industry’s leading 24x7
platform
• Architecture tailored for data warehouse/BI
• Capability and components from other HP divisions
Complexity • Simplicity of complete packaged hardware/software platform preconfigured, integrated, and tested
• Remotely monitored, upgraded, and repaired by HP
• Prepackaged vertical solutions
Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
6www.hp-user-society.de
11 18 April 2007
The HP Neoview platformFlexible deployment options
12 18 April 2007
Production control
MRP
Inv entorycontrol
Parts management
Logistics
Shipping
Raw goods
Order control
Purchasing
Marketing
Finance
Sales
Accounting
Management reporting
Engineering
Actuarial
Human resources
Production control
MRP
Inv entorycontrol
Parts management
Logistics
Shipping
Raw goods
Order control
Purchasing
Legacy applications + data marts = chaos Enterprise data warehouse = simplification
Principles• Obtain data once and at the source
• Data is complete and detailed
• Define, model, and map all data
• Help ensure all data has integrity
• Provide complete access
• Flexibil ity and scale
Single integrated source of enterprise information
Neoview platform
The Neoview platform—enterprise-class data warehousing
Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
7www.hp-user-society.de
13 18 April 2007
MRP
Inv entorycontrol
Parts management
Logistics
Shipping
Raw goods
Order control
Enterprise data warehouse• Cost-effective, high-performance platform
meets service-level requirements
• EDW is relieved from demanding application
• Expensive EDW upgrade avoided
Neoviewplatform
Production control
Purchasing
CRM
CRM
The HP Neoview platform—a nondisruptive EDW offload
Neoview platform benefits
14 18 April 2007
The HP Neoview data warehousing platform
Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
8www.hp-user-society.de
15 18 April 2007
Enterprise class Affordable Appliance-like simplicity
Surrounded by world-class HP Services
An innovative enterprise data warehouse
The HP Neoview platform
An integrated, preconfigured hardware and software platform for data warehousing
• Powerful enough for the most complex and demanding BI projects
• Simplicity reduces time and effort for implementing and managing data warehousing projects
• Up to 40% less than the cost of traditional offerings*
• Single vendor for one point of accountability
* Based on publicly available pricing data versus equivalent Teradata and IBM configurations.
16 18 April 2007
• Shared-nothing massively parallel architecture
− No bottlenecks to limit scale
• Balanced SQL execution across all processors and disks
− Enhanced scalability
• Most advanced parallel query optimizer− Transparent enhancement and parallelization of very
complex queries
− Automatic transformation of inefficient queries into enhanced ones
• High ratio of processing power to storage− On-the-fly processing capabilities that reduce the need for
complex nightly batch processing for indexing, aggregation, summarization, and materialized views
Architecture tailored for data warehouse/BI
Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
9www.hp-user-society.de
17 18 April 2007
Unrivaled availability
• Elimination of unplanned downtime− Continuously available, in spite of
any single point of hardware or software failure
− HP monitoring, upgrading, and repairing of all of the platform’s hardware and software.
• Elimination of planned downtime− DBMS modification and
reorganization online
− All queries, updates, loads, and inserts continue during work
18 18 April 2007
Easy to incorporate into existing environments
• A complete, preconfigured solution that can be rapidly deployed, easily managed, and is compatible with existing BI applications
• Preserves existing investments in tools, people, and processes
Neoviewplatform
Query, reporting, and analysisData integration
Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
10www.hp-user-society.de
19 18 April 2007
Deployment
Administration
Management
• Delivered preconfigured, integrated, and tested
• Compatible with existing BI infrastructure
• Data model agnostic
• No new learning or staffing requirements
• No table spaces to define and manage, no partition boundaries to define and tune
• Indexes and materialized views are optional
• Simple GUI tools, scripting interface, and automated administration services
• Performance and workload dashboard
• Self-managing subsystems
• Secure remote monitoring, support, and incident analysis
Simplicity
20 18 April 2007
Proof points
Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
11www.hp-user-society.de
21 18 April 2007
Enterprise Challenge Results
Large U.S.-based retail Compare performance of 12,000 queries with EDW competitor
Early Neoview purchase
Demonstrated Neoview maturity
Comparable performance at fraction of cost
Large EMEA-based retail
Accommodate doubling of data due to merger
Early Neoview purchase
Query performance 10x improvement
U.S.-based transportation
Compare queries on Passenger Name Record data against EDW competitor
Customer impressed by fault tolerance
Effective demonstration of parallelism
Scale testing in progress
Financial services Test load and queries within 2–3 days with no prior access to data/queries
Demonstrated ease of use, fast time to results
EMEA-based retail banking
Prove scalability, high performance, low cost
Query performance 10x improvement
Demonstrated ability to integrate with existing tools/applications
Public sector dept. Increase viable ad hoc user population
More query users, better performance
50% increase in database size with no response time effect
Early results
22 18 April 2007
Neoview services
Copyright © 2006 HP corporate presentation. All rights reserved.
IT-Symposium 2007 19.04.2007
12www.hp-user-society.de
23 18 April 2007
HP Services for the Neoview platform: committed to your success
• Rich business intelligence and enterprise data warehouse experience and expertise
• Services to support every stage of your solution life cycle
• Up-front services to provide rapid time to benefit
• Integrated service delivery
• Secure, proactive and remote support
• Comprehensive, consistent global support
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