The HP Neoview data warehousing platform for business ... · Copyright © 2006 HP corporate presentation. All rights reserved. IT-Symposium 2007 19.04.2007 5 9 18 April 2007 Challenges

Copyright © 2006 HP corporate presentation. All rights reserved.

IT-Symposium 2007 19.04.2007

1www.hp-user-society.de

1 18 April 2007

Ronald WulffEMEA, BI Solution Architect

HP Software - Neoview

The HP Neoview data warehousing platform for business intelligenceDie clevere Alternative

© 2006 Hewlett-Packard Dev elopment Company , L.P.The inf ormation contained herein is subject to change without notice

2 18 April 2007

• Timelines: History, Future and innovations

• Challenges facing the BI marketplace

• The HP Neoview data warehousing platform

• BI packaged solutions for vertical industries

• Proof points

• Neoview platform services

Agenda


IT-Symposium 2007 19.04.2007


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… Perils of prediction

„Computers ofthe future mayweigh no morethan 1.5 tons.“

Popular Mechanics1949

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2001

• Brand new : Windows XP just released (25 oct), Mac OS X, Xbox, Pentium IV

• Google fighting to become search engine #1

• Notebook : 700mhz, 64Mb Ram, 30Gb ..

• Ericsson T39


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2011

• 2 Bio Internet Users Milestone (1 bio in 2005)

• Microsoft Windows Vienna SP1 scheduled to launch

• By 2011, processors will clock at >20 GHz and 6 terabytes of storage will be common (Gartner)

• Bandwidth becomes more cost effective than computing

• The worldwide market for "wireless handsets" totaled $110 billion in 2005, $250 billion in 2011

• 935 million units this year, a number that should "more than double" by 2011, at which time annual smartphone shipments will account for more than 480 million units.

• Half a bio users doing Mobile TV in 2011

• Half the World will use a Mobile Phone by 2009

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Challenges facing the business intelligence marketplace


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• Operational business intelligence

− Integrated into critical business operations

• Right information at the right time

− Decision processes linked with just-in-time information

• Unified information

− Consistent data view for critical business decisions

• Increased value through simplification

Business

Information technology

BI trends: customers relying on information to drive business agility

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Expanding data warehouse use

“An increasing level of analytics and BI-oriented functionality in OLTP applications is creating a new level of use of the DW.”

− “Magic Quadrant for Data Warehouse Database Management Systems, 2006,” Gartner, 12 September 2006


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Challenges facing today’s data warehouse/BI systems

Cost• Excessive purchase,

upgrade, and service costs

• Administration costs rising

• Data mart proliferation overhead

Performance• Need for operational

analytics means• More data sources

• More frequent updates

• More users

• More ad hoc queries

Capability• Mixed BI workload

pressures

• Operational decisions need

• High availability

• Detail data

• System security issues

• Scalability limitations

Complexity• Complex installation,

configuration, upgrade, and capacity planning

• Constant database tuning and maintenance

• User prioritization

• Software integration and vendor alliances

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HP Neoview platform addresses today’s data warehouse/BI system issues

Cost • Standard commodity hardware

• Minimal operations management, DBA effort

• High performance and concurrency in mixed workload environment reduces data mart proliferation

Performance• Massively parallel engine

• Scales to 100s of processors

• Proven massively parallel virtualization software and DBMS

Capability• Industry’s leading 24x7

platform

• Architecture tailored for data warehouse/BI

• Capability and components from other HP divisions

Complexity • Simplicity of complete packaged hardware/software platform preconfigured, integrated, and tested

• Remotely monitored, upgraded, and repaired by HP

• Prepackaged vertical solutions


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The HP Neoview platformFlexible deployment options

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Production control

MRP

Inv entorycontrol

Parts management

Logistics

Shipping

Raw goods

Order control

Purchasing

Marketing

Finance

Sales

Accounting

Management reporting

Engineering

Actuarial

Human resources

Production control

MRP

Inv entorycontrol

Parts management

Logistics

Shipping

Raw goods

Order control

Purchasing

Legacy applications + data marts = chaos Enterprise data warehouse = simplification

Principles• Obtain data once and at the source

• Data is complete and detailed

• Define, model, and map all data

• Help ensure all data has integrity

• Provide complete access

• Flexibil ity and scale

Single integrated source of enterprise information

Neoview platform

The Neoview platform—enterprise-class data warehousing


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MRP

Inv entorycontrol

Parts management

Logistics

Shipping

Raw goods

Order control

Enterprise data warehouse• Cost-effective, high-performance platform

meets service-level requirements

• EDW is relieved from demanding application

• Expensive EDW upgrade avoided

Neoviewplatform

Production control

Purchasing

CRM

CRM

The HP Neoview platform—a nondisruptive EDW offload

Neoview platform benefits

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The HP Neoview data warehousing platform


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Enterprise class Affordable Appliance-like simplicity

Surrounded by world-class HP Services

An innovative enterprise data warehouse

The HP Neoview platform

An integrated, preconfigured hardware and software platform for data warehousing

• Powerful enough for the most complex and demanding BI projects

• Simplicity reduces time and effort for implementing and managing data warehousing projects

• Up to 40% less than the cost of traditional offerings*

• Single vendor for one point of accountability

* Based on publicly available pricing data versus equivalent Teradata and IBM configurations.

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• Shared-nothing massively parallel architecture

− No bottlenecks to limit scale

• Balanced SQL execution across all processors and disks

− Enhanced scalability

• Most advanced parallel query optimizer− Transparent enhancement and parallelization of very

complex queries

− Automatic transformation of inefficient queries into enhanced ones

• High ratio of processing power to storage− On-the-fly processing capabilities that reduce the need for

complex nightly batch processing for indexing, aggregation, summarization, and materialized views

Architecture tailored for data warehouse/BI


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Unrivaled availability

• Elimination of unplanned downtime− Continuously available, in spite of

any single point of hardware or software failure

− HP monitoring, upgrading, and repairing of all of the platform’s hardware and software.

• Elimination of planned downtime− DBMS modification and

reorganization online

− All queries, updates, loads, and inserts continue during work

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Easy to incorporate into existing environments

• A complete, preconfigured solution that can be rapidly deployed, easily managed, and is compatible with existing BI applications

• Preserves existing investments in tools, people, and processes

Neoviewplatform

Query, reporting, and analysisData integration


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Deployment

Administration

Management

• Delivered preconfigured, integrated, and tested

• Compatible with existing BI infrastructure

• Data model agnostic

• No new learning or staffing requirements

• No table spaces to define and manage, no partition boundaries to define and tune

• Indexes and materialized views are optional

• Simple GUI tools, scripting interface, and automated administration services

• Performance and workload dashboard

• Self-managing subsystems

• Secure remote monitoring, support, and incident analysis

Simplicity

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Proof points


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Enterprise Challenge Results

Large U.S.-based retail Compare performance of 12,000 queries with EDW competitor

Early Neoview purchase

Demonstrated Neoview maturity

Comparable performance at fraction of cost

Large EMEA-based retail

Accommodate doubling of data due to merger

Early Neoview purchase

Query performance 10x improvement

U.S.-based transportation

Compare queries on Passenger Name Record data against EDW competitor

Customer impressed by fault tolerance

Effective demonstration of parallelism

Scale testing in progress

Financial services Test load and queries within 2–3 days with no prior access to data/queries

Demonstrated ease of use, fast time to results

EMEA-based retail banking

Prove scalability, high performance, low cost

Query performance 10x improvement

Demonstrated ability to integrate with existing tools/applications

Public sector dept. Increase viable ad hoc user population

More query users, better performance

50% increase in database size with no response time effect

Early results

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Neoview services


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HP Services for the Neoview platform: committed to your success

• Rich business intelligence and enterprise data warehouse experience and expertise

• Services to support every stage of your solution life cycle

• Up-front services to provide rapid time to benefit

• Integrated service delivery

• Secure, proactive and remote support

• Comprehensive, consistent global support

The HP Neoview data warehousing platform for business ... · Copyright © 2006 HP corporate presentation. All rights reserved. IT-Symposium 2007 19.04.2007 5 9 18 April 2007 Challenges

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