The future of media and marketing communications: engage consumers! (Steven van Belleghem)

Isn’t  it  amazing?  

@StevenVBe Steven@VanBelleghem.biz

Conversations are the driver of business growth.

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Conversations are the driver of business growth.

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Yo u have l oads o f

Unused Conversation

Potential !

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Unused Conversation Potential ………………………………………….………..……………..…………………………………………

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Open your eyes & ears Start looking for your Unused Conversation Potential. It’s everywhere.

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The Conversation Company optimizes the conversation potential

Towards a Conversation Company

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Conversation Company boosts your business through:

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People

Culture

Social Media

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Company Culture is the Conversation Guide

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Do you have clear brand values? ………………………………………….………..……………..…………………………………………

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Are the corporate values integrated into everything you do?

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“Personal  and  moral  integrity  is  one  of  our  basic  fundamentals  and  it  has  to  start  with  each  of  us.”    Sam  Walton  founder  

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Brand positioning is the long term effect of company culture ……………………………………………………….…

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Company Culture is about having a clear identity and staying loyal to it in everything you do.

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Company Culture is the only long term strategy of the Conversation Company

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Conversation Company boosts your business through:

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Culture

Social Media People …………………………

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Where does every conversation start?

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In the Conversation age, PEOPLE are the media

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28%

Unused Conversation Potential: Customers

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40%

Unused Conversation Potential: Employees

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Conversations from external stakeholders

Con

vers

atio

ns fr

om in

tern

al s

take

hold

ers

Proud company

Conversation company

Boring company

Adored company

Conversations from external stakeholders

Con

vers

atio

ns fr

om in

tern

al s

take

hold

ers

Customer experience

Proud company

Conversation company

Boring company

Adored company

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Really, unused conversation potential can be found everywhere

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Conversations from external stakeholders

Con

vers

atio

ns fr

om in

tern

al s

take

hold

ers

Proud company

Conversation company

Boring company

Adored company

Cul

ture

& n

ews

cont

ent

The magic words: Train & facilitate

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Conversations from external stakeholders

Con

vers

atio

ns fr

om in

tern

al s

take

hold

ers

Proud company

Conversation company

Boring company

Adored company

Connections lead to growth (McKinsey)

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Become an open kitchen

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Transparency is a strength, not a threat

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People are a strength, not a threat

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Conversation Company boosts your business through:

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People

Culture

Social Media ……………………………….……

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Social Media are NOT the goal ………………………………………….………..……………..…………………………………………

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Social Media are the perfect partner of the Conversation Company

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Until now, we only used the first dimension of their power

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First dimension: people to build reach

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Second dimension: Collaboration

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From Co-Creation to Collaboration

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Structural Collaboration

Stru

ctur

al c

olla

bora

tion

Low

Reach

High

Low

H

igh

Stru

ctur

al c

olla

bora

tion

Low

Reach

High

Low

H

igh

Current focus of most companies

Stru

ctur

al c

olla

bora

tion

Low

Reach

High

Low

H

igh

All four quadrants have value

Stru

ctur

al c

olla

bora

tion

Low

Reach

High

Low

H

igh

Stru

ctur

al c

olla

bora

tion

Low

Reach

High

Low

H

igh

Consumer consulting board

Conversations

Broad, open Collaboration

Customer Experience

Content

OPEN AUTHENTIC POSITIVE

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………………………………………….………..……………..………………………………………… A true people centric Company Culture

Employees Customers

Collaboration Content

Conversations Customer Experience

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………………………………………….………..……………..………………………………………… A true people centric Company Culture

Employees Customers

Collaboration Content

Conversations Customer Experience

Customer Experience is about what you DO, Not whay you SAY.

Unused Conversation Potential: Customer Experience

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Service schizophrenia

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………………………………………….………..……………..………………………………………… A true people centric Company Culture

Employees Customers

Conversation Management is about ���observing, facilitating & joining.

Conversations

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………………………………………….………..……………..………………………………………… A true people centric Company Culture

Employees Customers

Content should be the start of a good conversation

Content

Content does NOT equal campaign

Unused Conversation Potential: Content

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Content

Specific update, project or campaign

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………………………………………….………..……………..………………………………………… A true people centric Company Culture

Employees Customers

Collaboration is an extreme form of customer centricity.

Collaboration

Customers are probably the most effective consultants your company can hire.

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Collaboration

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Involve customers in EVERYTHING you do.

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They are employees that are not on the payroll

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@StevenVBe Steven@VanBelleghem.biz

Start now! ………………………………………….………..……………..…………………………………………

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Thank you! ………………………………………….………..……………..…………………………………………

linkedin.com/in/stevenvanbelleghem @stevenVBe Steven@VanBelleghem.biz

Let’s connect on

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