The future of apps
Post on 28-Jan-2015
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The future of appsBy @tijs
As advertising shifted towards services, apps became the
ideal branded utility.
Examples are legio.
Now here’s the problem: digital services are limited to ... digital.
People want to be able to create, touch, hold, display and gift things.
A physical card is so much more special than an email.
2012 promises to bring a lot more examples of this trend.
Yet while we do want to experience tangible things, we don’t want to lose the
advantages of digital.
From a digital service to a digitally enhanced service.
So there it is: the birth of the remote app.
Apps that let you monitor, control and optimize digitally enhanced
products and services.
Nike Plus
Nike Fuelband
Jawbone Up
Wakemate
Withings Scale
Withings Blood Pressure Meter
Copenhagen Wheel
Changers.com
Nest thermostat
Fiat Ecodrive
Volvo on Call
Lego Life of George
Check http://pinterest.com/tijs/smart-app-devices/ for updates.
By @tijs
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