1 Apps World Germany 2016 The Future of User Engagement Through Apps and IoT
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Apps World Germany 2016
The Future of User Engagement Through Apps and IoT
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Greg WeingerProduct Line Manager, Engage@gweinger@urbanairship
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Trends
How
What
Where
Traditional Current Emerging
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Image credit: Soma Velayutham
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By the end of 2020, we project an installed base of 24 billion IoT devices worldwide, up from 4.2 billion in 2015.
BI Intelligence Report November 2015 #APPSWORLD #SEAMLESSEXPERIENCE
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25B Connected Devices, ~13B IoT
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Smartphone as Remote Control
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Estimated IoT Remote Installed Base
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Seamless User Experience
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• Location• Messaging• APIs• Data
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• Messaging• Location• Wallet
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In-Store
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Utility Real-Time Response Personalised Experience
Moments That Matter
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Real-time Action System
User Profile
Testing & Optimization
Events
Analytics & Segmentation
Messages
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FOOTBALL!!!
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1 Billion Notifications2 Billion Events
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Data Flows Everywhere
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Flexible APIs
• Intelligent limits & error messages• Comprehensive documentation • Sample code• Developer frameworks• Helper scripts• Built for scale
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You Will Create the Future@gweinger#seamlessexperience
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| Portland San Francisco London | +44 (0)300 303 8796 | urbanairship.com
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