Conversational Marketing Summit New York, NY June 6, 2011
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Branded AppsIlja Laurs, Founder & CEO, GetJar
New York, June 2011
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• App industry will reach $30-50b/year in the next 3 years. To put this into prospective, the entire music industry is at $25b/year.
• 50 billion app downloads are expected in 2012. In terms of reach and engagement apps expected to bypass desktop internet in 2013.
• 70% of GetJar users already today report spending more time per day engaged with their mobile phone that desktop internet or TV.
Apps are media, not contentRich, interactive, connected, personalized
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• Build app experience around your core brand value, leverage all new and cool features of the mobile device: touch, location, etc.
• Wisely chose supported platforms:– What are the most popular devices among your
audience?– What are the minimum device specs to build the
wanted experience?– What are the future platforms and devices?
• Develop your app distribution strategy. Unlike the web, app discovery is fragmented (presence on multiple app stores) and not dominated by search. Most effective today:
– own web site– app stores– mobile ad networks
Apps are like websites 15 years agoDon’t just put your printed brochures online, invent!
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Cross platform is key to scaleMobile platforms landscape is fragmented and getting worse, but cross
platform support is critical to achieve scale
Android Mobile Web Symbian iOS BlackBerry Java Windows
110 milliondownloadson GetJar
20 milliondownloadson GetJar
50 milliondownloadson GetJar