Transcript
Welcome
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What is storytelling?
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Storytelling seems like something new, but the fact is that people have always liked a good story.
And brands have always tried to create good stories to distinguish themselves.
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Why do we like stories?
Source: socialcreature.net
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Sustraer
How do brands benefit?
Brands and organizations can use storytelling to cut through the clutter, and create relevant brand experiences.
Is it ethically responsible to make people believe in
stories which aren’t true? How far can you go? Where
do you draw the line?
Storytelling in the digital era…
Not only do we want to read, hear, see and share stories…
we also want to participate.
Brands and organizations that understand this, can be very succesful in creating relevant experiences
not only IRL but also on the web.
What to do?
„Find the truth and tell it,or create a mythe and sell it”Paul Benett
• This doesn’t only go for brands
• It also applies to people!
Be yourself
Curate and make inspiring stories and share them
Be R.O.I.
Keep it real (authentic)
…and you’ll live happy ever after ☺
What to do?
What to do?
Relevant sources•Gurfinkel, J (2010, 2011), Your Life Is A Transmedia Experience, http://social-creature.com/your-life-is-a-transmedia-experience-now-with-pictures, on September 21st, 2012
•KLM (2010), https://www.youtube.com/watch?v=pqHWAE8GDEk, on March 9th, 2014
•Revolver (2012), http://www.revolver.nl/nl/news/2012/09/viral-transmedia-project/2144, on March 9th, 2014
•Tony’s Chocolonely (2010), http://www.tonyschocolonely.com/over-ons/onze-geschiedenis/, on March 9th, 2014
•Weich,J, Storytelling on steroids, (2013),BIS Publishers Amsterdam
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