The art of storytelling 2014 ppt

Welcome

WARNING

True False

What is storytelling?

True False

True FalseX

Storytelling seems like something new, but the fact is that people have always liked a good story.

And brands have always tried to create good stories to distinguish themselves.

True False

True FalseX

True False

True FalseX

True FalseX

True False

True FalseX

Why do we like stories?

Source: socialcreature.net

M.V.D.W.O.A.

M.V.D.W.O.A.Involució

n2

M.V.D.W.O.A.Involució

n2

Multiplicar

M.V.D.W.O.A.Involució

n2

Multiplicar

Dividir

M.V.D.W.O.A.Involució

n2

Multiplicar

Dividir

Extracción de raíces

M.V.D.W.O.A.Involució

n2

Multiplicar

Dividir

Extracción de raíces

Contar

M.V.D.W.O.A.Involució

n2

Multiplicar

Dividir

Extracción de raíces

Contar

Sustraer

How do brands benefit?

Brands and organizations can use storytelling to cut through the clutter, and create relevant brand experiences.

Is it ethically responsible to make people believe in

stories which aren’t true? How far can you go? Where

do you draw the line?

Storytelling in the digital era…

Not only do we want to read, hear, see and share stories…

we also want to participate.

Brands and organizations that understand this, can be very succesful in creating relevant experiences

not only IRL but also on the web.

What to do?

„Find the truth and tell it,or create a mythe and sell it”Paul Benett

• This doesn’t only go for brands

• It also applies to people!

Be yourself

Curate and make inspiring stories and share them

Be R.O.I.

Keep it real (authentic)

…and you’ll live happy ever after ☺

What to do?

What to do?

Relevant sources•Gurfinkel, J (2010, 2011), Your Life Is A Transmedia Experience, http://social-creature.com/your-life-is-a-transmedia-experience-now-with-pictures, on September 21st, 2012

•KLM (2010), https://www.youtube.com/watch?v=pqHWAE8GDEk, on March 9th, 2014

•Revolver (2012), http://www.revolver.nl/nl/news/2012/09/viral-transmedia-project/2144, on March 9th, 2014

•Tony’s Chocolonely (2010), http://www.tonyschocolonely.com/over-ons/onze-geschiedenis/, on March 9th, 2014

•Weich,J, Storytelling on steroids, (2013),BIS Publishers Amsterdam