The “Secret ” Service: Marketing & Communications...Marketing as a direct service •When designing marketing materials, what is your purpose? •Conversation: How do marketing

The “Secret ” Service: Marketing & Communications

Heather Darby, Director of Development & MarketingKellie McClure, Development & Marketing Coordinator

DISCLAIMERS• We’re not perfect!

• We won’t know all of the answers

• We’re going to be talking about a lot of hard truths. Please be open to recognizing personal & agency flaws (we’ll do the same!)

Who are you?

• What agency are you from and what is your role?

• What is your main marketing struggle?

• What do you hope to get out of this session?

Our History

Activity• Examine your own identities

• Consider an identity that does not describe you, perhaps one that may be marginalized or underserved

• Analyze the following piece of marketing from the perspective of that identity

• Keep this exercise in mind throughout our presentation

Marketing as a direct service

• When designing marketing materials, what is your purpose?

• Conversation: How do marketing materials impact survivors?

• Your messaging can either perpetuate or subvert stigmas

Are you a megaphone or a conversation leader?

• What are your goals when engaging your communities?• Engagement• Education• Information

• You still have to ask for things-money, volunteers, shares-but we believe they’ll be more willing if you engage them about your cause first

Inclusive marketing• While important, this is not just about who is in your photos

• Universal design: Ensure that marketing materials are accessible for all individuals regardless of ability

• Elderly, blind, deaf, color blind, etc.

• Conversation: how do you ensure that your materials are accessible?

Intra-agency culture• Intra-agency culture & intra-agency marketing is just as

important as external marketing• If you market yourself as prioritizing mental health externally do you

also make it a priority for your staff to take care of their mental health?

• Mission, vision, values

• This step requires a lot of internal reflection & acknowledgement of past mistakes, as well as a commitment to do better

We’re almost finished!• Check out

• What are your next action steps?

Thank you!Heather Darby, Director of Development & Marketinghdarby@ampersandky.org

Kellie McClure, Development & Marketing Coordinatorkmcclure@ampersandky.org

(859)253-2615