Transcript
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
THE MONETIZATION OF WEB 2.0 AND GLOBAL SOA
SO FAR…
HAS BEEN BY GOOGLE, FLICKR, DEL.ICIO.US, ETC.
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
BUT I AM NOT ….
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
I SELL INSURANCE
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I COMBAT TERRORISTS
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I DELIVER PACKAGES
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I BUILD AND INTEGRATE COMPLEX SYSTEMS
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I SELL HOTEL ROOMS
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I AM BRICK AND MORTAR
I HAVE BEEN IN BUSINESS FOR A LONG TIME
I ADAPT TO USE NEW TECHNOLOGIES
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WHAT DOES WEB 2.0 MEAN FOR ME?
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FIRST – THE WEB DOES NOT HAVE VERSIONS
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SECOND – MONETIZING THIS CAN BE EXTREMELY HARD
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
THE MODERN USE OF HTTP:[TO HECK WITH WEB 2.0]
DATA are MACHINE ACCESSIBLE/READABLE
SERVICES are MACHINE CALLABLE
CONTENT is TWO WAY
USER EXPERIENCE is a RICH CLIENT
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
WITH THIS USE OF HTTP…
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ANTICIPATE THAT
SOMEONE WILL USE YOUR DATA & CONTENT
TO DRIVE THEIR SITE
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ANTICIPATE THAT
SOMEONE WILL USE YOUR SERVICES
AS THEIR INFRASTRUCTURE
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
ANTICIPATE THAT
YOUR DATA, CONTENT & SERVICES
WILL BE INTERMIXED WITH DATA, CONTENT &
SERVICESFROM OTHERS
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ANTICIPATE THAT
YOU MAY NOT KNOW WHO YOUR USERS ARE – BUT SOMEONE ELSE
WILL
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BUT - THE GOOD NEWS IS…
YOU GET TO DO THE SAME TO SOMEONE
ELSE!!!
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
THESE PRACTICES FORCE SOME ASSUMPTIONS
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ASSUMPTION #1
YOUR USERS ARE ALWAYS CONNECTED TO
A NETWORK
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
ASSUMPTION #2
ALL INTERMEDIARIES ARE TRUSTED
• BY YOU… IN THAT THEY WON’T CORRUPT OR MISREPRESENT YOUR DATA
• BY YOUR CUSTOMERS … TO SEE THEIR PASSWORD AND NOT CORRUPT OR STEAL ANYTHING
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
ASSUMPTION #2(B)
OR… INTERMEDIARIES CAN DO EVERYTHING THEY NEED TO WITH METADATA [e.g.
Kayak.com]
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
SERVICES I OFFER TODAY:
• “BUY AUTO INSURANCE”• “MAKE A PAYMENT”• “REVIEW ACCOUNT”• “CHANGE PASSWORD”
IS IT A GOOD IDEA TO MAKE THESE MACHINE CALLABLE?
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
THE CONTENT I HAVE TODAY:
• MY COMPANY POLICIES• MY PRODUCT DESCRIPTIONS &
ADVERTISEMENTS
• INFORMATION ABOUT YOU (MY CUSTOMERS)
TWO-WAY?? THIRD-PARTIES?? MIXING & MASHING???
MACHINE ACCESSIBLE?? MACHINE READABLE??
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
THE BOTTOM LINE IS
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
DON’T FEEL STUPID IF YOU CAN’T IMMEDIATELY
SEE HOW YOUR ORGANIZATION MIGHT LEVERAGE WEB 2.0 OR
THE GLOBAL SOA
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
BUT… BE ON THE LOOKOUT FOR A
NON-OBVIOUS BUSINESS MODEL
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MAYBE…
TO CONNECT YOU TO NEW CUSTOMERS
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MAYBE…
TO CONNECT YOU TO SUPPLIERS
[OR VISA VERSA]
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MAYBE…
TO FURNISH BETTER SERVICE
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MAYBE…
INTERNALLYTO CROSS SILOS
BETWEEN BUSINESS UNITS
BY CONNECTING PEOPLE TO PEOPLE
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
WEB 2.0 AND GLOBAL SOA ARE NOT TECHNOLOGIES
THEY REPRESENT A BUSINSS MODEL
START THERE!!!!
Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved
QUESTIONS ?
FEEDBACK ?
www.SphereOfInfluence.com
DION HINCHCLIFFESPHERE OF INFLUENCE INC.dion@sphereofinfluence.comWWW.SPHEREOFINFLUENCE.COM
THAD SCHEERSPHERE OF INFLUENCE INC.tscheer@sphereofinfluence.comWWW.SPHEREOFINFLUENCE.COM
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