Thads globalsoa web2presentation2_2006

Copyright 2005-2006 By Sphere of Influence Inc. – All Rights Reserved

THE MONETIZATION OF WEB 2.0 AND GLOBAL SOA

SO FAR…

HAS BEEN BY GOOGLE, FLICKR, DEL.ICIO.US, ETC.


BUT I AM NOT ….

GOOGLE


I SELL INSURANCE


I COMBAT TERRORISTS


I DELIVER PACKAGES


I BUILD AND INTEGRATE COMPLEX SYSTEMS


I SELL HOTEL ROOMS


I AM BRICK AND MORTAR

I HAVE BEEN IN BUSINESS FOR A LONG TIME

I ADAPT TO USE NEW TECHNOLOGIES


WHAT DOES WEB 2.0 MEAN FOR ME?


FIRST – THE WEB DOES NOT HAVE VERSIONS


SECOND – MONETIZING THIS CAN BE EXTREMELY HARD


THE MODERN USE OF HTTP:[TO HECK WITH WEB 2.0]

DATA are MACHINE ACCESSIBLE/READABLE

SERVICES are MACHINE CALLABLE

CONTENT is TWO WAY

USER EXPERIENCE is a RICH CLIENT


WITH THIS USE OF HTTP…


ANTICIPATE THAT

SOMEONE WILL USE YOUR DATA & CONTENT

TO DRIVE THEIR SITE


ANTICIPATE THAT

SOMEONE WILL USE YOUR SERVICES

AS THEIR INFRASTRUCTURE


ANTICIPATE THAT

YOUR DATA, CONTENT & SERVICES

WILL BE INTERMIXED WITH DATA, CONTENT &

SERVICESFROM OTHERS


ANTICIPATE THAT

YOU MAY NOT KNOW WHO YOUR USERS ARE – BUT SOMEONE ELSE

WILL


BUT - THE GOOD NEWS IS…

YOU GET TO DO THE SAME TO SOMEONE

ELSE!!!


THESE PRACTICES FORCE SOME ASSUMPTIONS


ASSUMPTION #1

YOUR USERS ARE ALWAYS CONNECTED TO

A NETWORK


ASSUMPTION #2

ALL INTERMEDIARIES ARE TRUSTED

• BY YOU… IN THAT THEY WON’T CORRUPT OR MISREPRESENT YOUR DATA

• BY YOUR CUSTOMERS … TO SEE THEIR PASSWORD AND NOT CORRUPT OR STEAL ANYTHING


ASSUMPTION #2(B)

OR… INTERMEDIARIES CAN DO EVERYTHING THEY NEED TO WITH METADATA [e.g.

Kayak.com]


SERVICES I OFFER TODAY:

• “BUY AUTO INSURANCE”• “MAKE A PAYMENT”• “REVIEW ACCOUNT”• “CHANGE PASSWORD”

IS IT A GOOD IDEA TO MAKE THESE MACHINE CALLABLE?


THE CONTENT I HAVE TODAY:

• MY COMPANY POLICIES• MY PRODUCT DESCRIPTIONS &

ADVERTISEMENTS

• INFORMATION ABOUT YOU (MY CUSTOMERS)

TWO-WAY?? THIRD-PARTIES?? MIXING & MASHING???

MACHINE ACCESSIBLE?? MACHINE READABLE??


THE BOTTOM LINE IS


DON’T FEEL STUPID IF YOU CAN’T IMMEDIATELY

SEE HOW YOUR ORGANIZATION MIGHT LEVERAGE WEB 2.0 OR

THE GLOBAL SOA


BUT… BE ON THE LOOKOUT FOR A

NON-OBVIOUS BUSINESS MODEL


MAYBE…

TO CONNECT YOU TO NEW CUSTOMERS


MAYBE…

TO CONNECT YOU TO SUPPLIERS

[OR VISA VERSA]


MAYBE…

TO FURNISH BETTER SERVICE


MAYBE…

INTERNALLYTO CROSS SILOS

BETWEEN BUSINESS UNITS

BY CONNECTING PEOPLE TO PEOPLE


WEB 2.0 AND GLOBAL SOA ARE NOT TECHNOLOGIES

THEY REPRESENT A BUSINSS MODEL

START THERE!!!!


QUESTIONS ?

FEEDBACK ?

www.SphereOfInfluence.com

DION HINCHCLIFFESPHERE OF INFLUENCE [email protected]

THAD SCHEERSPHERE OF INFLUENCE [email protected]

Thads globalsoa web2presentation2_2006

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