Tell Me A Story: Sweeping The Right Candidates Off Their Feet

Tell me a story

Sweeping the right candidates off their feet

Agenda

• Today’s social recruiting landscape• Our evolving times• All about content marketing• How can you do content– Do’s– Don’ts

• How to know you’ve done it right

72%Use social to advertise jobs

CareerArc study, 2013

We must evolve

(for 2 simple reasons)

They are onto us

Is it really working out?

A SIMPLE CHANGEStorytelling & Content Marketing

Stories have been shared in every culture as a means of entertainment, cultural preservation and instilling values.

Hire for culture, train for skill

ABOUT CONTENT MARKETINGWhat it is and how to do it

Who you are as an employer

+The REAL stories you need to tell to

support it

Find themesStart small – maybe 3

Test

MeasureLearn

Story Time

HOW TO IMPLEMENTLayered Content

80/20

Gut check

• Audit your content– Count the last 10 posts– How many were about you?– How many were valuable to your candidates?

#Project8020

Where does the 80% come from

Curating content

What kind?

• Know what’s important to your audience• What is valuable to them?• How can you add to their day?

Step One

Find blogs that matter to your

candidates

Step Two

Aggregate those sites into

Feedly*

Step Three

Share good links 80% of

the time

About that 20%...

Test lots of content

ImagesVideo

SlideshowsText

Memes

Get Creative. But…Start with a story!

The Answer: Layering

One Blog Post

10 Tweets

10 FB updates

LinkedIn post

Webinar

YouTube video

Guest blog post

Meme

Pinterest image

Content Marketing: Do

Content Marketing: Don’t

More of the same

Post & Pray

Set unrealistic expectations

Talk about you all the time

What you’ll get in return

Fans, followers, likes, comments, shares

Less brand disconnect

Better informed candidates

Questions??

Let’s sweep the best off their feet!

Resources

• Aggregators– Feedly.com– Flipboard

• Scheduling tools– BufferApp.com– HootSuite.com– SproutSocial.com

• Content Calendar

template– HubSpot.com

• Where you can read more– SocialMediaExplorer

.com– Careerealism.com– ERE.net