Tell me a story Sweeping the right candidates off their feet
Tell Me A Story: Sweeping The Right Candidates Off Their Feet
Sep 14, 2014
Social recruiting is quite popular these days, but most social recruiting is done in the form of “post and pray.” In other words, post an opening and pray a few potential candidates respond. Long gone are those days! In this Jobvite-sponsored webinar, featuring your host Tracey Parsons, you will take home the following on storytelling in the social media realm:
Incorporating storytelling into your recruiting strategy without breaking the bank
Expanding your social strategy to greatly improve your efforts and also equally impact the candidate quality
How to re-purpose content to get the most out of what you already have available to you
And so much more!
This webinar will prove to be absolutely priceless to you if you are serious about really learning what it takes to stretch your dollar further and at the same time have a much greater positive impact on your social recruiting efforts. So join in the upcoming webinar and grant your social recruiting efforts their own “happily ever after.”
Incorporating storytelling into your recruiting strategy without breaking the bank
Expanding your social strategy to greatly improve your efforts and also equally impact the candidate quality
How to re-purpose content to get the most out of what you already have available to you
And so much more!
This webinar will prove to be absolutely priceless to you if you are serious about really learning what it takes to stretch your dollar further and at the same time have a much greater positive impact on your social recruiting efforts. So join in the upcoming webinar and grant your social recruiting efforts their own “happily ever after.”
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Tell me a story
Sweeping the right candidates off their feet
Agenda
• Today’s social recruiting landscape• Our evolving times• All about content marketing• How can you do content– Do’s– Don’ts
• How to know you’ve done it right
72%Use social to advertise jobs
CareerArc study, 2013
We must evolve
(for 2 simple reasons)
They are onto us
Is it really working out?
A SIMPLE CHANGEStorytelling & Content Marketing
Stories have been shared in every culture as a means of entertainment, cultural preservation and instilling values.
Hire for culture, train for skill
ABOUT CONTENT MARKETINGWhat it is and how to do it
Who you are as an employer
+The REAL stories you need to tell to
support it
Find themesStart small – maybe 3
Test
MeasureLearn
Story Time
HOW TO IMPLEMENTLayered Content
80/20
Gut check
• Audit your content– Count the last 10 posts– How many were about you?– How many were valuable to your candidates?
#Project8020
Where does the 80% come from
Curating content
What kind?
• Know what’s important to your audience• What is valuable to them?• How can you add to their day?
Step One
Find blogs that matter to your
candidates
Step Two
Aggregate those sites into
Feedly*
Step Three
Share good links 80% of
the time
About that 20%...
Test lots of content
ImagesVideo
SlideshowsText
Memes
Get Creative. But…Start with a story!
The Answer: Layering
One Blog Post
10 Tweets
10 FB updates
LinkedIn post
Webinar
YouTube video
Guest blog post
Meme
Pinterest image
Content Marketing: Do
Content Marketing: Don’t
More of the same
Post & Pray
Set unrealistic expectations
Talk about you all the time
What you’ll get in return
Fans, followers, likes, comments, shares
Less brand disconnect
Better informed candidates
Questions??
Let’s sweep the best off their feet!
Resources
• Aggregators– Feedly.com– Flipboard
• Scheduling tools– BufferApp.com– HootSuite.com– SproutSocial.com
• Content Calendar
template– HubSpot.com
• Where you can read more– SocialMediaExplorer
.com– Careerealism.com– ERE.net
Related Documents
