SVD 6 Investment and Pitching

Cultivate Random Curiosity

➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories

Paul Sturrock paul.sturrock@gmail.com @PSturrock www.simpleventuredesign.com ! http://www.flickr.com/photos/13902049@N00/5652405755/ el bidule cbdn

Simple Venture Design

S H O W M E T H E M O N E Y

F U N D I N G & P I T C H I N G

A G E N D A

• To seek or not to seek

• Who’s got the money?

• The Content of the Pitch

Money

Expertise

Contacts

Control

Distraction

Dilution

Purpose

Photo Credit: www.flickr.com Martin Gommel http://creativecommons.org/licenses/by-nc-nd/2.0/

Photo Credit: flickr.com Peter Kaminski http://creativecommons.org/licenses/by/2.0/

Photo Credit: flickr.com Peter Kaminski http://creativecommons.org/licenses/by/2.0/

Photo Credit: www.flickr.com Perrimoon creativecommons.org/licenses/by/2.0/

Photo Credit: www.flickr.com/ jumpinjimmyjava creativecommons.org/licenses/by/2.0/

Photo Credit: www.flickr.com VinothChandar creativecommons.org

Photo Credit: www.flickr.com Xelcise creativecommons.org/licenses/by-nc-nd/2.0/

photo credit: flickr.comkhalid-almasoud

P I TCH ING

Judging Criteria All entries to stage two of CitySpark 2014 will be scored using the following criteria, with 20 marks awarded for each section giving a total score out of 100:

1. Is there a clearly defined problem? 2. Is there a clearly articulated, differentiated,

deliverable and innovative solution? 3. Is the market clearly defined, addressable and

scalable? 4. Is there a viable and sustainable business model? 5. Is the plan backed up by concrete evidence, e.g

prototypes, mock-ups, contact with prospective customers and partners?

W H AT D O I N V E S T O R S W A N T T O K N O W ?• Why?

• What?

• How?

• Who?

• When?

• How much?

• Credibility

What do investors want to know?

1. Who are you going to sell this to first?

2. Why do they need it so badly?

3. What is your value proposition?

4. How is it different?

5. Why you? What is your unfair advantage?

6. How and when are you going to do this?

7. How are you going to make money?

8. How much money do you need?

9. What are you going to do with it?

10. How much do we get back? When?

Why should we believe you?

Value= Return/(Time + Risk)

Photo Credit: www.flickr.com/photos/7688575@N04/3933549608/ Nicolò Paternoster/ creative commons

• Simple • Unexpected • Concrete • Credible • Emotional

S T O RY

Chip & Dan Heath

T H E Y W I L L C O M E I F Y O U B U I L D I T

T E L L M E A S T O RY A B O U T O N E O F T H E M

C L AY T O N C H R I S T E N S E N

What job is the customer asking you to do?

W H AT D I F F E R E N C E D O Y O U M A K E ?

W H A T D I F F E R E N C E D O Y O U M A K E ?

Created with Haiku DeckBy Paul Sturrock

Photo by Christian Holmér

page 5 of 13

Business Models

W H AT A R E Y O U R R E V E N U E S T R E A M S ?

Image from “Business Model Generation” Osterwalder & Pigneur

P R A C T I C E …

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“I wish I had the courage to live a life true to myself, not the one others expected “

“most people go their graves with their music still in them.”

- George Bernard Shaw