Suzuki

• 1. Kate Cunningham, Tim Graves, Madison Motley
  Suzuki
  

2. Meet the Suzukis
3. Building Foundations

• Fairly young (35)

4. Just married, starting a family 5. New awareness of a safety need 6. No brand loyalty 7. Worried about losing appearance in order to ensure safety. Sea Legs

• Youngest age group (25)

8. Fresh out of college, young professional 9. First personal car purchase 10. No brand loyalty 11. Worried about appearance Consumer Profile
Demographics
Adults male & female, age 25-54, graduated high school + and currently employed according Simmons & MRI+.
Sensibly Sporty

• Middle to older age group (50)

12. Purchasing power within the household 13. Ready to treat herself 14. Wants sporty and fun appearance 15. Knows nothing about mechanics or the automotive industryEmpty Nesters

• Oldest age group (54)

16. Children are grown 17. Financially stable 18. Open to adventure and traveling 19. Looking for good deal