KATE CUNNINGHAM, TIM GRAVES, MADISON MOTLEY Suzuki
2. Meet the Suzukis
3. Building Foundations
4. Just married, starting a family 5. New awareness of a safety
need 6. No brand loyalty 7. Worried about losing appearance in
order to ensure safety. Sea Legs
8. Fresh out of college, young professional 9. First personal
car purchase 10. No brand loyalty 11. Worried about appearance
Consumer Profile
Demographics
Adults male & female, age 25-54, graduated high school + and
currently employed according Simmons & MRI+.
Sensibly Sporty
12. Purchasing power within the household 13. Ready to treat
herself 14. Wants sporty and fun appearance 15. Knows nothing about
mechanics or the automotive industryEmpty Nesters
16. Children are grown 17. Financially stable 18. Open to adventure and traveling 19. Looking for good deal