Summercamp 2013: The Innocent Story with Tansy Drake

Post on 22-Oct-2014

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Tansy has been at innocent for the last 8 years and seen the company grow, shrink and grow over that time. From starting on a part time contract on the front line as a people’s champion (aka customer service), to formalising and running the award–winning Creative Team and now as their Brand Guardian she has a hunch as to what makes innocent tick – and has kept it buzzing for so long.

Transcript

A few words about innocent

Tansy Drake

Global Creative / Brand Guardian / Nice Pear

innocent

the main thing

the main thing?

steal with pride

use your own voice

People will love it

be interesting

never listen to no

…so listen up, open up

keep talking

listen up, open up

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