Students on LinkedIn: What They're Doing and How to Engage Them | Talent Connect Vegas 2013
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STUDENTS ON LINKEDIN WHAT THEY ARE DOING & HOW TO ENGAGE THEM
CHRISTINA ALLEN | ROB HUMPHREY DIRECTOR PRODUCT MGT | STRATEGIC INITIATIVES
HIGHER EDUCATION INITIATIVE
LinkedIn Confidential ©2012 All Rights Reserved
Career outcomes of educations worldwide
Plus… § Current profile & contact information for our members § Active and engaged members - for the long-term
School
School
Dates
Field of Study
Degree
Dates Title & Function
Skills
Company
Industry
Title & Function
Industry
Company
HIGHER EDUCATION INITIATIVE
Who needs it? What for?
COMPANIES Find Talent Attract, target and hire the best new talent – early! Build Brand Start early so the best students know your company Streamline Process Improve your reach, efficiency and impact
COLLEGES
Attract Students Showcase strengths
and careers of alumni
Alumni Relations Engage alumni for
gifts, relations
Career Centers Prepare students for
successful careers
Community
Career
Identity
Insights
Students Find opportunities.
Best fit for me.
Informed decisions to help me succeed.
Parents Find the right fit – and outcomes – for their children
Alumni Increase lifetime value of their educations
HIGHER EDUCATION INITIATIVE
Help students at every milestone
Choosing a Direction
§ What colleges send students to the top medical schools?
§ What are my career options if I choose this major?
§ I didn’t know a sophomores could get internships at SpaceX!
§ What companies hire the most marketing graduates?
Getting There
§ Who can give me the scoop on this school?
§ Am I keeping up with students in my major?
§ Who has internships for people like me?
§ How do I keep in touch with the great people I met along the way?
CO
LL
EG
E Y
EA
RS
Choosing College
Academic Planning
Internships
Graduate School?
Alumni Network
Success at 1st Job
Choosing a Major
Finding 1st Job
be found for opportunities
Joseph Gala!
LinkedIn!OPENLINK: YOU HAVE A NEW MESSAGE"From: Christine Lee"Date: July 10, 2013"Subject: Internship with Hilton Hotels !!Hi Joe, ""I came across your profile and thought I’d reach out. I run the internship program for Hilton Hotels, and I’d like to invite you to a special event we are holding next week in Austin. "Christine Lee Director of Talent"Hilton Hotels"
Engage the right students: jobs § Students are twice as
likely to engage on mobile
§ Auto-matching (JYMBII) & active searches
Post student jobs for free
Build your brand: groups Students join company, industry and skill-specific groups – and are highly engaged
Engage the right students: student targets Promote news, jobs & events to your target student audiences!
"
Better events: checkin
§ Collecting details and paper resumes is cumbersome"
§ Increasing competition results in lost leads"
§ Poor visibility into event and pipeline activity (ROI)"
Simple. Data-Driven. Mobile
engage the right students: Recruiter & talent pipeline
§ Manage applicants: Focus on applicants with skills you want"
§ Candidate insights for long-term relationships"
§ Source students from 23k schools worldwide "
"
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