Students on LinkedIn: What They're Doing and How to Engage Them | Talent Connect Vegas 2013

STUDENTS ON LINKEDIN WHAT THEY ARE DOING & HOW TO ENGAGE THEM

CHRISTINA ALLEN | ROB HUMPHREY DIRECTOR PRODUCT MGT | STRATEGIC INITIATIVES

Our objective: Linkedin is Indispensible

to students, companies and Universities

STUDENTS ON LINKEDIN

HIGHER EDUCATION INITIATIVE

LinkedIn Confidential ©2012 All Rights Reserved

Career outcomes of educations worldwide

Plus… §  Current profile & contact information for our members §  Active and engaged members - for the long-term

School

School

Dates

Field of Study

Degree

Dates Title & Function

Skills

Company

Industry

Title & Function

Industry

Company

HIGHER EDUCATION INITIATIVE

Who needs it? What for?

COMPANIES Find Talent Attract, target and hire the best new talent – early! Build Brand Start early so the best students know your company Streamline Process Improve your reach, efficiency and impact

COLLEGES

Attract Students Showcase strengths

and careers of alumni

Alumni Relations Engage alumni for

gifts, relations

Career Centers Prepare students for

successful careers

Community

Career

Identity

Insights

Students Find opportunities.

Best fit for me.

Informed decisions to help me succeed.

Parents Find the right fit – and outcomes – for their children

Alumni Increase lifetime value of their educations

HIGHER EDUCATION INITIATIVE

Help students at every milestone

Choosing a Direction

§  What colleges send students to the top medical schools?

§  What are my career options if I choose this major?

§  I didn’t know a sophomores could get internships at SpaceX!

§  What companies hire the most marketing graduates?

Getting There

§  Who can give me the scoop on this school?

§  Am I keeping up with students in my major?

§  Who has internships for people like me?

§  How do I keep in touch with the great people I met along the way?

CO

LL

EG

E Y

EA

RS

Choosing College

Academic Planning

Internships

Graduate School?

Alumni Network

Success at 1st Job

Choosing a Major

Finding 1st Job

LUCKY or LINKEDIN?

Meet Chip…

How is Chip Lucky?

Chip’s Network

UNIVERSITY

Prep School

InternshipS

Family

The Club

Meet Joe…

Joe’s Network

How Can Joe Create His Own Luck?

His university is huge

Austin is his hometown

Who studied what he studied?

Explore paths, build relationships

See companies that hired them

Research companies & careers

Company Pages Career Pages

Search & apply for jobs

See Skills he’ll need

Join the experts

Learn from the best

be found for opportunities

Joseph Gala!

LinkedIn!OPENLINK: YOU HAVE A NEW MESSAGE"From: Christine Lee"Date: July 10, 2013"Subject: Internship with Hilton Hotels !!Hi Joe, ""I came across your profile and thought I’d reach out. I run the internship program for Hilton Hotels, and I’d like to invite you to a special event we are holding next week in Austin. "Christine Lee Director of Talent"Hilton Hotels"

Family

Joe’s Network

Internships Groups

University The Club

J

How can joe help You get lucky?

Build your brand: Company PageS

Engage the right students: jobs §  Students are twice as

likely to engage on mobile

§  Auto-matching (JYMBII) & active searches

Post student jobs for free

Build your brand: groups Students join company, industry and skill-specific groups – and are highly engaged

Engage the right students: student targets Promote news, jobs & events to your target student audiences!

"

Better events: checkin

§  Collecting details and paper resumes is cumbersome"

§  Increasing competition results in lost leads"

§  Poor visibility into event and pipeline activity (ROI)"

Simple. Data-Driven. Mobile

engage the right students: Recruiter & talent pipeline

§  Manage applicants: Focus on applicants with skills you want"

§  Candidate insights for long-term relationships"

§  Source students from 23k schools worldwide "

"

Push the envelope

Go wide & long open a world of possibilities

1. TODAY = 20 GOLDEN SCHOOLS

TOMMOROW: TALENT UNBOUND BY SPACE AND TIME

Ambient Branding reach students early and often

Today: YOUR BRAND IS YOUR SWAG

TOMMOROW REACH STUDENTS EARLY AND OFTEN

Crush Process freedom to create, engage

Today: capture resumes

TOMMOROW: CAPTURE

CANDIDATE INSIGHTS

THEN TURN INSIGHTS

INTO ACTION