Strengthening Your Website through an Integrated Marketing Plan

Strengthening Your Web Site’s Presence through an Integrated

Marketing Plan

Mike Duncanmduncan@SageIsland.com

facebook.com/MikeADuncantwit ter.com/MikeADuncan

Sage Island CEO

Amazon.com Conversion Experts

• 2009 Sales of $24.51B (+28%)• 275M visitors/mo (56.5m unique)• Converts 9.6%• Avg. Sale $170

Traffic Comes from:• Search Engines (32%)• New Shoppers (30%)• Return Shoppers (70%)

Know your Customer

Speak your Customers Language

Keyword ResearchHave a Strategy, Careful keyword selection is the heart of any campaign!

Create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers.

www.keyworddiscovery.comwww.wordtracker.com

Google Adwords Keyword Toolwww.seobook.comwww.seomoz.org

Drive Traffic to your Store

SEO On-Page Optimization

• Use keyword research to determine how customers search

• Inject keywords into body copy, titles, and images

• User friendly and search engine friendly site.

Ranking factors:www.seomoz.org/article/search-ranking-factorswww.vaughns-1-pagers.com/internet/google-ranking-factors.htm

Meta Data<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards, Skateboard Decks, Trucks, Wheels & Much More!</TITLE>

<META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!">

<META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards">

Mike Duncan’s Best Practicesh"p://www.sageisland.com/SEO-­‐best.pdf

Sitemap SubmissionGoogle WebMaster Tools - www.google.com/webmasters/tools/

Bing (MSN) WebMaster Tools - www.bing.com/webmasters

Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com

Create a Sitemapwww.gsitecrawler.com

Do you have a Robots.txt file?www.yourdomain.com/robots.txt

User-agent: * Disallow: /my-dirty-photos

Sitemap: http://www.domain.com/sitemap.xml

SEO OFF-Page Optimization

Link Building

Jan 25, 2007

Quality/Quantity external links is what you are after!

What is a Quality link?Answer:

Good Google Page Rank (3+)Relevant

www.websitegrader.com

How does your site rank in SEO?

Paid Search

Shopping Networks

Company Blogging

Social Networking

Customer Service

Track Everything!

Mike Duncanmduncan@SageIsland.com

facebook.com/MikeADuncantwit ter.com/MikeADuncan

Search Engine Optimization – Kristopher JonesGet to the top on Google – David VineyLanding Page Optimization – Tim Ash

Building Findable Websites – Aarron Walter

Questions?

slideshare .net/sageisland