Strengthening Your Web Site’s Presence through an Integrated Marketing Plan Mike Duncan [email protected] facebook.com/MikeADuncan twitter.com/MikeADuncan Sage Island CEO
Strengthening Your Website through an Integrated Marketing Plan
May 13, 2015
Your website is a critical component of your business. At a time when online competition has never been so fierce, it’s crucial to ensure that qualified traffic is coming to your site. This seminar, presented my Mike Duncan, CEO of Sage Island addresses the necessity of a well designed, innovative website, and how to properly market it through a hands on approach of planning, analysis, and optimization. Mike speaks to the art of SEO and PPC tactics, successful eCommerce strategies, and how to properly utilize social media platforms to drive results and maximize your bottom line.
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Strengthening Your Web Site’s Presence through an Integrated
Marketing Plan
Mike [email protected]
facebook.com/MikeADuncantwit ter.com/MikeADuncan
Sage Island CEO
Amazon.com Conversion Experts
• 2009 Sales of $24.51B (+28%)• 275M visitors/mo (56.5m unique)• Converts 9.6%• Avg. Sale $170
Traffic Comes from:• Search Engines (32%)• New Shoppers (30%)• Return Shoppers (70%)
Know your Customer
Speak your Customers Language
Keyword ResearchHave a Strategy, Careful keyword selection is the heart of any campaign!
Create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers.
www.keyworddiscovery.comwww.wordtracker.com
Google Adwords Keyword Toolwww.seobook.comwww.seomoz.org
Drive Traffic to your Store
SEO On-Page Optimization
• Use keyword research to determine how customers search
• Inject keywords into body copy, titles, and images
• User friendly and search engine friendly site.
Ranking factors:www.seomoz.org/article/search-ranking-factorswww.vaughns-1-pagers.com/internet/google-ranking-factors.htm
Meta Data<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards, Skateboard Decks, Trucks, Wheels & Much More!</TITLE>
<META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!">
<META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards">
Mike Duncan’s Best Practicesh"p://www.sageisland.com/SEO-‐best.pdf
Sitemap SubmissionGoogle WebMaster Tools - www.google.com/webmasters/tools/
Bing (MSN) WebMaster Tools - www.bing.com/webmasters
Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com
Create a Sitemapwww.gsitecrawler.com
Do you have a Robots.txt file?www.yourdomain.com/robots.txt
User-agent: * Disallow: /my-dirty-photos
Sitemap: http://www.domain.com/sitemap.xml
SEO OFF-Page Optimization
Link Building
Jan 25, 2007
Quality/Quantity external links is what you are after!
What is a Quality link?Answer:
Good Google Page Rank (3+)Relevant
www.websitegrader.com
How does your site rank in SEO?
Paid Search
Shopping Networks
Company Blogging
Social Networking
Customer Service
Track Everything!
Mike [email protected]
facebook.com/MikeADuncantwit ter.com/MikeADuncan
Search Engine Optimization – Kristopher JonesGet to the top on Google – David VineyLanding Page Optimization – Tim Ash
Building Findable Websites – Aarron Walter
Questions?
slideshare .net/sageisland
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