Transcript
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STRATEGIC INTENT
VIVEK TRIPATHI
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jargons Intent- purpose
Fit-strategy inaccordance with
resourcesandenvironment Stretch- misfit betweenresourceand
environment
Leverage-concentrating,accumulatingmeagerresourcesto
meetaspirations
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Hierarchyof intent
vision
mission
goals
objectives
plans
Most integrative
Most specific
Fewest in number
More in number
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vision Mental imageofwhatthefuture will
orcould belike
Organizationalprojections
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A realistic,credibleandattractivefutureforanorganization
Burt Nanus
Visionshoulddescribesetof idealsandpriorities,apictureoffuture,asenseofwhatmakesthecompanyunique,coresetofprinciplesthatcompanystandsforand
setofcriteria'sthat willhelpdefineorganizationalsuccess
Oren Harari
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elements Realistic
Credible
Attractive Futuristic
Role instrategyformulation
Providesclue were weareheading
Placeorganisation inuniqueposition
Sourceof inspiration
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Featuresofgoodvision
idealisticdirectional
Unique Inspirational
Wellarticulated
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IOC aimstoachieve internationalstandardsofexcellence inallaspects
ofenergyanddiversified businesswithfocusoncustomerdelightthrough qualityproductsandservices
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Mission
Whyanorganisationexists
HULcommitmenttonationalprioritieswhichensurescompany isapartofpeopleslifemakingadifferencetoIndiaand Indians
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Mission isessentialpurposeoforganisation,concerning why it is in
existence,thenatureofbusiness(ess)it is in,andcustomers itseekstoserveandsatisfy
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Difference
Vision isforwardlookingview
Missionstates whatorganization isand
why itexists Visiondeals withlongtermconceptof
organisation
Missionstateshow organisation willinteract withenvironment
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Role instrategyformulation Givesdirection
Clarifyaspirations
Referencepoint Integratingenvironment bysuitable
environment
IOC maintainingnationalleadership inoilrefining,marketingandpipelinetransportation
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Businessdefinition Statementofbusinessorganisation
engagedpresentlyor wishtopursue
infuture.
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textiles
Personal wears Non wears
suitings shirtings sarees undergarments
Cotton silk synthetics
High priced Medium priced Low priced
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PETER FD
RUCKER Who iscustomer?
Whatdoescustomer buy?
Whatdoescustomervalue?
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Abell
Product,technology,customer
segment
Customer group
Customer function Alternative technologies
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Goalsandobjectives
Mostlyused interchangeably
Mexico &Latin America- objectivesarelongterm whilegoalsareshortterm
USA viceversa
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Issues inobjectivesetting Specificity
Multiplicity
Periodicity Reality
quality
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We wanttomakeourproductnumberoneselling brand Intermsofunits
sold Ourobjective istomaximizeprofit
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Assignment 1 articulatethevision,mission,
businessdefinitionofanorganisation
thatyouhavethoughtofestablishinginyourfutureasanentrepreneurorintrapreneur.
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Be imaginativeandoriginal
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