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STRATEGIC INTENT

VIVEK TRIPATHI

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jargons Intent- purpose

Fit-strategy inaccordance with

resourcesandenvironment Stretch- misfit betweenresourceand

environment

Leverage-concentrating,accumulatingmeagerresourcesto

meetaspirations

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Hierarchyof intent

vision

mission

goals

objectives

plans

Most integrative

Most specific

Fewest in number

More in number

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vision Mental imageofwhatthefuture will

orcould belike

Organizationalprojections

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A realistic,credibleandattractivefutureforanorganization

Burt Nanus

Visionshoulddescribesetof idealsandpriorities,apictureoffuture,asenseofwhatmakesthecompanyunique,coresetofprinciplesthatcompanystandsforand

setofcriteria'sthat willhelpdefineorganizationalsuccess

Oren Harari

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elements Realistic

Credible

Attractive Futuristic

Role instrategyformulation

Providesclue were weareheading

Placeorganisation inuniqueposition

Sourceof inspiration

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Featuresofgoodvision

idealisticdirectional

Unique Inspirational

Wellarticulated

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IOC aimstoachieve internationalstandardsofexcellence inallaspects

ofenergyanddiversified businesswithfocusoncustomerdelightthrough qualityproductsandservices

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Mission

Whyanorganisationexists

HULcommitmenttonationalprioritieswhichensurescompany isapartofpeopleslifemakingadifferencetoIndiaand Indians

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Mission isessentialpurposeoforganisation,concerning why it is in

existence,thenatureofbusiness(ess)it is in,andcustomers itseekstoserveandsatisfy

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Difference

Vision isforwardlookingview

Missionstates whatorganization isand

why itexists Visiondeals withlongtermconceptof

organisation

Missionstateshow organisation willinteract withenvironment

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Role instrategyformulation Givesdirection

Clarifyaspirations

Referencepoint Integratingenvironment bysuitable

environment

IOC maintainingnationalleadership inoilrefining,marketingandpipelinetransportation

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Businessdefinition Statementofbusinessorganisation

engagedpresentlyor wishtopursue

infuture.

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textiles

Personal wears Non wears

suitings shirtings sarees undergarments

Cotton silk synthetics

High priced Medium priced Low priced

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PETER FD

RUCKER Who iscustomer?

Whatdoescustomer buy?

Whatdoescustomervalue?

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Abell

Product,technology,customer

segment

Customer group

Customer function Alternative technologies

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Goalsandobjectives

Mostlyused interchangeably

Mexico &Latin America- objectivesarelongterm whilegoalsareshortterm

USA viceversa

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Issues inobjectivesetting Specificity

Multiplicity

Periodicity Reality

quality

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We wanttomakeourproductnumberoneselling brand Intermsofunits

sold Ourobjective istomaximizeprofit

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Assignment 1 articulatethevision,mission,

businessdefinitionofanorganisation

thatyouhavethoughtofestablishinginyourfutureasanentrepreneurorintrapreneur.

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Be imaginativeandoriginal