Spreading happiness: The power of communication in IT projects

SPREADING HAPPINESS

THE POWER OF COMMUNICATION IN IT PROJECTS

Caroline Hillaert

This is the reaction we want“50 to 70% of all

change initiatives fail due to a lack of communication.” John Kotter

“50 to 70% of all change initiatives fail due to a lack

of communication.” John Kotter

“Up to 70% of all change initiatives fail

(amongst other due to a lack of communication).” John Kotter

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Lee Iacocca

INTERNAL COMMUNICATIONInternal communication is about facilitating connections and conversations within your organization to achieve your business goals

The EDF LUMINUS CASECommunication strategyCommunication plan and implementationKnowledge tranfer

CHALLENGE

› Important reorganization inside the IT department› Way of working internally › Way of working with the business› Communication key initiative

GOALS OF COMMUNICATION PLAN

› Ensure buy-in› Empowering IT› Instill a sense of pride› Improve NPS › Improve image of IT

GOALS OF COMMUNICATION PLAN

› Ensure buy-in› Empowering IT› Instill a sense of pride› Improve NPS › Improve image of IT

THIS IS THE REACTION WE WANTED

BUT TO ACHIEVE THIS WE NEED TO OVERCOME …

COMMUNICATION APPROACH 1.

Environment Analysis

2. Stakeholder and risk Analysis

3. Concept & messaging

4. Communication

plan & channels

5. Roll out communicatio

n streams

6. Measure Communicatio

n Success

MESSAGE HOUSE TOOL

MESSAGE HOUSE TOOL

COMMUNICATION APPROACH 1.

Environment Analysis

2. Stakeholder and risk Analysis

3. Concept & messaging

4. Communication

plan & channels

5. Roll out communicatio

n streams

6. Measure Communicatio

n Success

WE ARE NOT HERE TO STAY

STEP 4

Evaluate and create communication roadmap phase 2

MARCH-APRIL 2016

Embed communication processes in the organization

JAN-FEB 2016

Communication roadmap phase 2

2015

Communication roadmap phase 1

THE OUTCOME

Click icon to add picture

BASICS OF THE COMMUNICATION PLAN

6 PILLARS

BUILD TEAM CULTURAL CHANGE SHARING OF INFORMATION

SHARING OF SUCCESSES IT-AS-A-SERVICE EMPLOYER BRANDING

COMMUNICATION PLAN

IN THE MIX

INTERNAL IN IT INTERNAL IN EDF EXTERNAL

1 2 3

INTERNAL IN ITCOMMUNICATION PLAN

› Face-to-face › Online › Offline

INTERNAL IN ITCOMMUNICATION PLAN

› Face-to-face › Online › Offline

INTERNAL IN EDFCOMMUNICATION PLAN

› Face-to-face› Online › Offline

INTERNAL IN EDFCOMMUNICATION PLAN

› Face-to-face› Online › Offline

EXTERNALCOMMUNICATION PLAN

› LinkedIn blogs on behalf of CIO› Participation in competitions

RESULTS

› Spectacular improvement in NPS › Internal and external recognition of IT successes› Creation of open communication culture within IT

WHAT SHOULD YOU REMEMBER OF THIS STORY?

› Stick to the plan› Involve everyone› Impact of external communication should not be neglected› Work with communication specialists

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CONTACT

Caroline Hillaert

› caroline.hillaert@delawareconsulting.com› 00 32 496 16 43 86