SPREADING HAPPINESS THE POWER OF COMMUNICATION IN IT PROJECTS Caroline Hillaert
SPREADING HAPPINESS
THE POWER OF COMMUNICATION IN IT PROJECTS
Caroline Hillaert
This is the reaction we want“50 to 70% of all
change initiatives fail due to a lack of communication.” John Kotter
“50 to 70% of all change initiatives fail due to a lack
of communication.” John Kotter
“Up to 70% of all change initiatives fail
(amongst other due to a lack of communication).” John Kotter
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Lee Iacocca
INTERNAL COMMUNICATIONInternal communication is about facilitating connections and conversations within your organization to achieve your business goals
The EDF LUMINUS CASECommunication strategyCommunication plan and implementationKnowledge tranfer
CHALLENGE
› Important reorganization inside the IT department› Way of working internally › Way of working with the business› Communication key initiative
GOALS OF COMMUNICATION PLAN
› Ensure buy-in› Empowering IT› Instill a sense of pride› Improve NPS › Improve image of IT
GOALS OF COMMUNICATION PLAN
› Ensure buy-in› Empowering IT› Instill a sense of pride› Improve NPS › Improve image of IT
THIS IS THE REACTION WE WANTED
BUT TO ACHIEVE THIS WE NEED TO OVERCOME …
COMMUNICATION APPROACH 1.
Environment Analysis
2. Stakeholder and risk Analysis
3. Concept & messaging
4. Communication
plan & channels
5. Roll out communicatio
n streams
6. Measure Communicatio
n Success
MESSAGE HOUSE TOOL
MESSAGE HOUSE TOOL
COMMUNICATION APPROACH 1.
Environment Analysis
2. Stakeholder and risk Analysis
3. Concept & messaging
4. Communication
plan & channels
5. Roll out communicatio
n streams
6. Measure Communicatio
n Success
WE ARE NOT HERE TO STAY
STEP 4
Evaluate and create communication roadmap phase 2
MARCH-APRIL 2016
Embed communication processes in the organization
JAN-FEB 2016
Communication roadmap phase 2
2015
Communication roadmap phase 1
THE OUTCOME
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BASICS OF THE COMMUNICATION PLAN
6 PILLARS
BUILD TEAM CULTURAL CHANGE SHARING OF INFORMATION
SHARING OF SUCCESSES IT-AS-A-SERVICE EMPLOYER BRANDING
COMMUNICATION PLAN
IN THE MIX
INTERNAL IN IT INTERNAL IN EDF EXTERNAL
1 2 3
INTERNAL IN ITCOMMUNICATION PLAN
› Face-to-face › Online › Offline
INTERNAL IN ITCOMMUNICATION PLAN
› Face-to-face › Online › Offline
INTERNAL IN EDFCOMMUNICATION PLAN
› Face-to-face› Online › Offline
INTERNAL IN EDFCOMMUNICATION PLAN
› Face-to-face› Online › Offline
EXTERNALCOMMUNICATION PLAN
› LinkedIn blogs on behalf of CIO› Participation in competitions
RESULTS
› Spectacular improvement in NPS › Internal and external recognition of IT successes› Creation of open communication culture within IT
WHAT SHOULD YOU REMEMBER OF THIS STORY?
› Stick to the plan› Involve everyone› Impact of external communication should not be neglected› Work with communication specialists
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