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SPREADING HAPPINESS THE POWER OF COMMUNICATION IN IT PROJECTS Caroline Hillaert
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Spreading happiness: The power of communication in IT projects

Apr 15, 2017

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Page 1: Spreading happiness: The power of communication in IT projects

SPREADING HAPPINESS

THE POWER OF COMMUNICATION IN IT PROJECTS

Caroline Hillaert

Page 2: Spreading happiness: The power of communication in IT projects

This is the reaction we want“50 to 70% of all

change initiatives fail due to a lack of communication.” John Kotter

“50 to 70% of all change initiatives fail due to a lack

of communication.” John Kotter

“Up to 70% of all change initiatives fail

(amongst other due to a lack of communication).” John Kotter

Page 3: Spreading happiness: The power of communication in IT projects

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Lee Iacocca

Page 4: Spreading happiness: The power of communication in IT projects

INTERNAL COMMUNICATIONInternal communication is about facilitating connections and conversations within your organization to achieve your business goals

Page 5: Spreading happiness: The power of communication in IT projects

The EDF LUMINUS CASECommunication strategyCommunication plan and implementationKnowledge tranfer

Page 6: Spreading happiness: The power of communication in IT projects

CHALLENGE

› Important reorganization inside the IT department› Way of working internally › Way of working with the business› Communication key initiative

Page 7: Spreading happiness: The power of communication in IT projects

GOALS OF COMMUNICATION PLAN

› Ensure buy-in› Empowering IT› Instill a sense of pride› Improve NPS › Improve image of IT

Page 8: Spreading happiness: The power of communication in IT projects

GOALS OF COMMUNICATION PLAN

› Ensure buy-in› Empowering IT› Instill a sense of pride› Improve NPS › Improve image of IT

Page 9: Spreading happiness: The power of communication in IT projects

THIS IS THE REACTION WE WANTED

Page 10: Spreading happiness: The power of communication in IT projects

BUT TO ACHIEVE THIS WE NEED TO OVERCOME …

Page 11: Spreading happiness: The power of communication in IT projects
Page 12: Spreading happiness: The power of communication in IT projects

COMMUNICATION APPROACH 1.

Environment Analysis

2. Stakeholder and risk Analysis

3. Concept & messaging

4. Communication

plan & channels

5. Roll out communicatio

n streams

6. Measure Communicatio

n Success

Page 13: Spreading happiness: The power of communication in IT projects

MESSAGE HOUSE TOOL

Page 14: Spreading happiness: The power of communication in IT projects

MESSAGE HOUSE TOOL

Page 15: Spreading happiness: The power of communication in IT projects

COMMUNICATION APPROACH 1.

Environment Analysis

2. Stakeholder and risk Analysis

3. Concept & messaging

4. Communication

plan & channels

5. Roll out communicatio

n streams

6. Measure Communicatio

n Success

Page 16: Spreading happiness: The power of communication in IT projects

WE ARE NOT HERE TO STAY

STEP 4

Evaluate and create communication roadmap phase 2

MARCH-APRIL 2016

Embed communication processes in the organization

JAN-FEB 2016

Communication roadmap phase 2

2015

Communication roadmap phase 1

Page 17: Spreading happiness: The power of communication in IT projects

THE OUTCOME

Click icon to add picture

Page 18: Spreading happiness: The power of communication in IT projects

BASICS OF THE COMMUNICATION PLAN

6 PILLARS

BUILD TEAM CULTURAL CHANGE SHARING OF INFORMATION

SHARING OF SUCCESSES IT-AS-A-SERVICE EMPLOYER BRANDING

Page 19: Spreading happiness: The power of communication in IT projects

COMMUNICATION PLAN

IN THE MIX

INTERNAL IN IT INTERNAL IN EDF EXTERNAL

1 2 3

Page 20: Spreading happiness: The power of communication in IT projects

INTERNAL IN ITCOMMUNICATION PLAN

› Face-to-face › Online › Offline

Page 21: Spreading happiness: The power of communication in IT projects

INTERNAL IN ITCOMMUNICATION PLAN

› Face-to-face › Online › Offline

Page 22: Spreading happiness: The power of communication in IT projects

INTERNAL IN EDFCOMMUNICATION PLAN

› Face-to-face› Online › Offline

Page 23: Spreading happiness: The power of communication in IT projects

INTERNAL IN EDFCOMMUNICATION PLAN

› Face-to-face› Online › Offline

Page 24: Spreading happiness: The power of communication in IT projects

EXTERNALCOMMUNICATION PLAN

› LinkedIn blogs on behalf of CIO› Participation in competitions

Page 25: Spreading happiness: The power of communication in IT projects

RESULTS

› Spectacular improvement in NPS › Internal and external recognition of IT successes› Creation of open communication culture within IT

Page 26: Spreading happiness: The power of communication in IT projects

WHAT SHOULD YOU REMEMBER OF THIS STORY?

› Stick to the plan› Involve everyone› Impact of external communication should not be neglected› Work with communication specialists

Page 27: Spreading happiness: The power of communication in IT projects

SOME OF OUR OTHER STORIES

Page 28: Spreading happiness: The power of communication in IT projects

ABOUT US

CONTACT

Caroline Hillaert

[email protected]› 00 32 496 16 43 86