Transcript
Fredrik AbildtrupCEO @ TeleFaction
fab@telefaction.comwww.linkedin.com/in/fredrikabildtrup
skype: fredrik_abildtrup
Using surveys to power your social media campaigns
2
Paid, Owned & Earned Media
Media Type Examples Pro’s Con’s
OwnedWebsite
NewsletterTwitter
ControlLon relations
”Cheap”
Trust lowHard to scale
PaidBanner ads
Search (SEM)Sponsorships
ControlScalable
Fast
Response rate low
Trust low
EarnedWord og mouth
ViralTrustworthyImportant saleswise
No controlHard to measureCan be negative
Source: Forrester Research Inc.
3
Setting the Scene
Do you know your followers/fans?
What do they like, dislike?
What makes them uncertain?
4
Why it is cool knowing
When you know your audience it becomes easy to:
Deliver what they wantWhen they want, and
How they want itWhen knowing
your audience you powerboost your social
media program
5
Benefit #1 - Focus
6
Benefit #2 - Engage with your audience
7
Benefit #3 - Know their slang
8
Benefit #4 – Get to understand
9
Benefit #5 - Become the expert
10
Ideas as to how – 1 step!
Create a strong headline that will attract the
attention of your ideal crowd.
11
Post under Network Activity, Groups, and under Answers
12
Twitter / Facebook
Post a message to your profile and your page.
Create excitement for your survey and ask your crowd to retweet
13
Use the power
Now that you know what they want
Give it to them!
Get to be the expert and go-to source
top related