Speaker: Fredrik Abildtrup, Denmark

Fredrik AbildtrupCEO @ TeleFaction

[email protected]/in/fredrikabildtrup

skype: fredrik_abildtrup

Using surveys to power your social media campaigns

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Paid, Owned & Earned Media

Media Type Examples Pro’s Con’s

OwnedWebsite

NewsletterTwitter

ControlLon relations

”Cheap”

Trust lowHard to scale

PaidBanner ads

Search (SEM)Sponsorships

ControlScalable

Fast

Response rate low

Trust low

EarnedWord og mouth

ViralTrustworthyImportant saleswise

No controlHard to measureCan be negative

Source: Forrester Research Inc.

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Setting the Scene

Do you know your followers/fans?

What do they like, dislike?

What makes them uncertain?

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Why it is cool knowing

When you know your audience it becomes easy to:

Deliver what they wantWhen they want, and

How they want itWhen knowing

your audience you powerboost your social

media program

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Benefit #1 - Focus

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Benefit #2 - Engage with your audience

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Benefit #3 - Know their slang

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Benefit #4 – Get to understand

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Benefit #5 - Become the expert

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Ideas as to how – 1 step!

Create a strong headline that will attract the

attention of your ideal crowd.

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Linkedin

Post under Network Activity, Groups, and under Answers

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Twitter / Facebook

Post a message to your profile and your page.

Create excitement for your survey and ask your crowd to retweet

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Use the power

Now that you know what they want

Give it to them!

Get to be the expert and go-to source