Spark Advertising Presentation for UWO Oshkosh Principles of Advertising

November 30th, 2010 • Presented by • Mark Elliott

A full service power packed Ad Agency

Agenda

Intro to SPARK

Clients

Social Media uses in business

Bonus: Human Resources

Clients

Favorite Client

Working with Big Brands

Social Media for Business

Evolution of Online

User GeneratedMedia

Blogs

Podcasts

Mobile Phone

RSS

Online Video

Widgets

Semantic Web

Platforms APIs

Apps

Cloud Computing

Banner Ads

Pay-per-click

SEO

Email Marketing

Affiliate Programs

Opportunity for Social Media

Communication Shift

Social Media Revolution : This video is produced by the author of Socialnomics, Erik Qualman.

Social Media ROI

Twitter: Customer Service

Podcasting: Human Resources

Lead Generation

Cause Marketing

Build a Twitter Following

Social Commerce

Phases of Social Media

Social Commerce

Social Commerce

Social Commerce

Social Commerce and Communication

Tracking and Reportinge-mail

impressions• sent• opened• unopened• undeliverable• unsubscribes• by date and time

engagements• links clicked• forwards• bookmarks• by date and time• clicks by contact• social bookmarks• new subscribers

RSS

impressions• by feed• by source• by geographic location• by date and time

engagements• by feed• by geographic location• by date and time

podcast

views• by geographic location• by date and time

influencers• impressions by embedded location• e-mail forwards• social bookmarks

video

impressions• by geographic location• by date and time

influencers• impressions by embedded location• e-mail forwards• social bookmarks

widgets

impressions• by geographic location• by date and time

influencers• impressions by embedded location• e-mail forwards• social bookmarks• RSS links clicked (if not mirrored feed)

Social Media = Great

• Targeted

• Part of integrated campaign

• Extend relationship

• More transparency

• Shareable

• Trackable

Bonus Tips

LinkedIn ProfileNetworkInitiativeAttitudeBusiness CardTech education

Contact Information

Mark Elliott, PresidentSPARK Advertising+1 (920) 725-9460

marke@startaspark.com

Twitter: @SPARKAdvtsg

Linkedin: http://www.linkedin.com/sparkadvertising

Facebook: SPARK Advertising

www.startaspark.com

Social Media cont.SPARK will distribute content via relevant channels using Shoutlet platform.

• Blog posts surrounding campaign ideas, as well as other gift-giving topics—one blog post per week is recommended

• Videos on YouTube and Figi’s microsite• Twitter updates about new videos, pictures or blog posts, gift-giving

tips, Figi’s unique products, etc. (Twitter will be the primary way to channel traffic to Figi’s web site and publicize contests or promotions)

• Facebook will host pictures of Figi’s food, employees and user-submitted photos of people using/enjoying Figi’s products

• Email harvesting