November 30th, 2010 • Presented by • Mark Elliott A full service power packed Ad Agency
Spark Advertising Presentation for UWO Oshkosh Principles of Advertising
Aug 20, 2015
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November 30th, 2010 • Presented by • Mark Elliott
A full service power packed Ad Agency
Agenda
Intro to SPARK
Clients
Social Media uses in business
Bonus: Human Resources
Clients
Favorite Client
Working with Big Brands
Social Media for Business
Evolution of Online
User GeneratedMedia
Blogs
Podcasts
Mobile Phone
RSS
Online Video
Widgets
Semantic Web
Platforms APIs
Apps
Cloud Computing
Banner Ads
Pay-per-click
SEO
Email Marketing
Affiliate Programs
Opportunity for Social Media
Communication Shift
Social Media Revolution : This video is produced by the author of Socialnomics, Erik Qualman.
Social Media ROI
Twitter: Customer Service
Podcasting: Human Resources
Lead Generation
Cause Marketing
Build a Twitter Following
Social Commerce
Phases of Social Media
Social Commerce
Social Commerce
Social Commerce
Social Commerce and Communication
Tracking and Reportinge-mail
impressions• sent• opened• unopened• undeliverable• unsubscribes• by date and time
engagements• links clicked• forwards• bookmarks• by date and time• clicks by contact• social bookmarks• new subscribers
RSS
impressions• by feed• by source• by geographic location• by date and time
engagements• by feed• by geographic location• by date and time
podcast
views• by geographic location• by date and time
influencers• impressions by embedded location• e-mail forwards• social bookmarks
video
impressions• by geographic location• by date and time
influencers• impressions by embedded location• e-mail forwards• social bookmarks
widgets
impressions• by geographic location• by date and time
influencers• impressions by embedded location• e-mail forwards• social bookmarks• RSS links clicked (if not mirrored feed)
Social Media = Great
• Targeted
• Part of integrated campaign
• Extend relationship
• More transparency
• Shareable
• Trackable
Bonus Tips
LinkedIn ProfileNetworkInitiativeAttitudeBusiness CardTech education
Contact Information
Mark Elliott, PresidentSPARK Advertising+1 (920) 725-9460
Twitter: @SPARKAdvtsg
Linkedin: http://www.linkedin.com/sparkadvertising
Facebook: SPARK Advertising
Social Media cont.SPARK will distribute content via relevant channels using Shoutlet platform.
• Blog posts surrounding campaign ideas, as well as other gift-giving topics—one blog post per week is recommended
• Videos on YouTube and Figi’s microsite• Twitter updates about new videos, pictures or blog posts, gift-giving
tips, Figi’s unique products, etc. (Twitter will be the primary way to channel traffic to Figi’s web site and publicize contests or promotions)
• Facebook will host pictures of Figi’s food, employees and user-submitted photos of people using/enjoying Figi’s products
• Email harvesting
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