SoMe Awards Application Addendum

Craft Beer Innovation

Social Media

What is Taplister.com?

• Taplister.com is the first live local beer search engine using the popular social network Twitter. Beer Fans can visit www.Taplister.com and search to see where their favorite beers are on tap. Mobile users can download the free iPhone app called Beer Signal to search for their favorite beers. Taplister is a community site where the users update our database via Twitter, Beer Signal (free iPhone app) or directly from Taplister.com.

Taplister in The Press

Praise

Best Intersection of Beer and Technology of 09:

Taplister.com keeps track of pub tap lists in realtime through webcams, tweets and who knowswhat all. It works, though, and it's spreading toother cities: good on ‘em!• - John Foyston The Oregonian & The Beer

Here

Links• The Oregonian/ The Beer Here• http://blog.oregonlive.com/thebeerhere/2009/07/meet_taplistercom_this_monday.html• http://blog.oregonlive.com/thebeerhere/2010/01/2009_the_year_in_beer_1.html• Examiner.com• http://www.examiner.com/x-27893-Seattle-Restaurant-Bars-Examiner~y2009m12d4-Taplister

-Helps-You-Find-Your-Favorite-Beer

• Thrillist.com• http://www.thrillist.com/seattle/taplister• Digital Trends

http://podcasts.digitaltrends.com/podcast/504/so-you-want-to-make-your-own-iphone-apphttp://www.digitaltrends.com/podcasts/so-you-want-to-make-your-own-iphone-app/

Oregon Businesshttp://www.oregonbusiness.com/on-the-scene/2052-on-the-scene-keeping-the-mug-half-full

• Beervanahttp://beervana.blogspot.com/2009/06/beer-signal-app-is-live.html

• 101 KUFO- Cort & Fatboyhttp://podcast.kufo.com/kufo2/1840593.mp3

How To Update Taplister

• Taplister.com• Twitter• Beer Signal (Free iPhone App)• (Android App coming soon)

Community Updated Tap List

Bars

Breweries

Fans

Ambassadors

Taplister

Ontappdx Bot Answers Your Questions

Ask the ontappdx bot where your favorite ber is on tap in Portland, Oregon

The bot will look at the Taplister database and return a response for where the beer asked is on tap.

Results

• 1st Live local beer search engine based off of Twitter• 5,000 Downloads of Beer Signal* Based on Pinch Media data/estimate

• Taplister service available in over 20 cities• “Best Intersection of Beer and Technology of 09” by

John Foyston of The Oregonian/The Beer Here

• Coverage in national media including Digital Trends, Celebrator magazine, Beer Advocate and numerous local and regional blogs and media.

• Bar, Brewery & user adoption of the service and our hashtags including #ontappdx

Find Where Craft Beer is on tap with

Learn more about a Bar/Festival

Bars/Festivals will be easily found in the pub directory

Patrons can learn about what the bar/festival offers.

Get Detailed information

Detailed information about the bar/festival

Beer Signal Gets People to The Bars to Drink

Route Me uses GPS in your phone to automatically route you from your current location to the your favorite bar

PubcamsAlthough it is not part of our core service. Taplister has two live pubcam feeds from live bars thatdisplay their tap list. This can be viewed on Taplister.com and in the Beer Signal iPhone App.

Craft Beer Innovation

Taplister.com Twitter:  Twitter.com/Taplister Facebook Facebook.com/Taplister Blog:  blog.taplister.com Flickr:  flickr.com/photos/39162061@N07/ Youtube:  youtube.com/user/Taplistervideos