Social medias en

The new RUSH

Social medias Klondike

Menu• Evolution of communication

• The WEB 2.0, the MOUTH-TO-EAR

• The revolution «Socialnomics»

• Business and the Web

• Main networks

• Required capital

• Game plan

• Social media live

• The future is now

10

When the rate of change inside an institution becomes slower than the rate of change outside, the end is in sight.

-Jack Welch

2 essentials

Communication

changed, have you?

Citizens desert

traditional medias

Newspapers

in crisis

What crisis?

24/25

You’re neglecting details

Last week

• ÉMILIE 41. Advertising writer. Sole heir to her dentist father.

• ERIK 43. Swedish, came in 2001 for a training course. Agricultural engineer. Worth: 750 000$

• PHILIPPE 46. Independent TV producer. Impassionned by the Web. Owns SME. 370 000$ in RRSP

• SOPHIE. Divorced. Just received 1,2 million in a settlement.

Industrial

NBC

Investors

Montrusco

Communication: is not

A statementA web siteA journal

A brochureA speech

MEANS

To communicate

To SocialiseTo ExchangeTo DiscussTo ListenTo RetroactTo CollaborateTo Respect the Diversity

Communication IMPLIES 2

The difference?

Web 1.0 vs Web 2.0

WEB 1.0 vs 2.0

Tennis/ Telstar Tennis/ TopSpinSolo in closed circuit Connected with the planet

«Gamers» Evolution

WEB 2.0• Two-way Internet

• With Interactions

• With Propagation

• To Each His Word

• Direct Surveys

• Collective Brain

• Content Enriched by Visitors

Wild Cats

...can bite

Complaint records

Cell  phones     37  500Cable                  32  600Finance                  29  900New  cars                          26  900 Internet                              21  500 *Source:  Better  Business  Bureau

If they remain on the inside: their damages are limited

SHARING10

35 millions

opinions

Simple but Genious Ideas• After 5 months, Yahoo Answers: 10 millions

• +25% sales increase

10 demandments

*www.tendemandments.com

Of the Client

Earn my trustInspire me

Make it easyPut me in charge

Guide me

24h/7 daysGet to Know me

Exceed my expectationsStay with meReward me

The Banker TEST

A service offered?

A good product?

Your city?

I’m VERY interested

It’s ringing! Won’t you pick up?

Your image on the WEB!

Control your image and the message you’re sending!

Your clients are looking you up?What are they finding?

Is it what you want them to?

Try Google and 123people.com

Strategic monitoring

Who owns a WEB site?• Who ownes a blog?

• A Facebook account?

• A Youtube account?

• A Twitter account?

• A LinkedIn account?

• WHO thinks this nonsense is a waste of time and money?

You are here!

Be social

Read News

Listening the needs

Ask Questions

A world of contacts

Your presence is required

• Your clients are there

• Your competitors are (or will be) there

• Innovative businessmen are there

• Its’ users have larger incomes$

• Are you a Leader or a Follower?

Will you pick up?

Different EraThe playground

The video club

The chamber of commerce

The photo club

The newspaper

The general store

The GPS

Social Media1. Wordpress: Manage and broadcast with a blog

2. Facebook: Find your friends

3. Linkedin: The Facebook of the business world

4. Twitter: THE Media, very IN! CONNECTS all the others... For the SUPER INFLUENCORS!

5. Youtube: Exchange your videos

6. FlickR: Exchange your best pictures

7. Foursquare:Your favorite places (resto, café, gym...)

Where to start?

Let’s simplify...

The recipe • Text and Visual Content

• Pleasant Visual

• Easy to get by

• Referencing (linked)

• WEB 2.0

• Blog

source: Tango.qc.ca

The essentials• Blog : creates a personal shop window

• Twitter: makes you seen (and known) and sends traffic

• Linked in: network of pros

Complementary...• SlideShare : Your Powerpoint presentations

• Youtube: Your videos

• Facebook: I have more and more hesitations

HOW MUCH $

CAPITAL needed?

Is it your resumé?Your BMW? Or maybe your Pl.Fin., CMA, LL L., CLU, ING, M Fin., PhD, CGA, MBA, CFA, CA, ...

et cetera?

What distinguishes you...

...What persuades MOST

of SYMPATHY!

The CAPITAL

Investment$• YOUR NAME.com 6.99$ / year (1and1.com)

• Blog WORDPRESS: Free HOSTING INCLUDED (Optional: Add a domain - 5$)

• TWITTER: Free

• LINKEDiN: Free + 3 paying stages: 200$/year 50$/month and 500$/ month

• A LITTLE design, on call consultants - 50$/hour

• TIME!

Old Method:SOCIALIZE

New method:

SOCIALIZE

To Start

• Friends

• Family

• Past colleagues

• Acquaintances

• Door-do-door

• Cold Calls

SHARE

Leisure - Food tastesProfessional Interests

Humanitarian causes - Groups of InterestNeighbourhood associations - Amateur sports

ELITE ADVISOR• SOCIABLE

• DISSOCIATES HIMSELF

• COMMUNICATES

• LISTENS & UNDERSTANDS

• GENEROUS

• OPEN

• RECEPTIVE

... BEING SOMEBODY

SOCIABLE IN LIFE & ON THE WEB

on 14,4 millions of results

Devant le gouvernement du Canada, RBC, TD, CIBC, Manuvie, Desjardins

Play in traffic

Online

• WORDPRESS Blog base

• Linkedin

• Twitter

• Visualisation of relations TWITNEST

• MANAGEMENT by the CLIENT-software

ME inc. ArchitectureMy Web Site

My Blog

My LinkedIn

My Youtube

My FacebookMy Twitter

Center of the Universe

The content: The fuel

• Photo and video amateurs

• Financial news, opinions, products

• Economic situations

• Event witnesses

• Comments (moderated)

INVITE GOOGLE to send you some GUESTS

At the office, at home… and in the palm of my hand!

GOOD NEWS!

Even if you’re not there yet,YOU ARE IN THE LEAD

Big banks FEAR social networks!

THEY FEAR THE SOCIAL...

Why?The personnality

shows itself and isn’t part of the process

anymore.

Employees become unique and aren’t interchangeable.

DANGER• To mix WORK and personal LIFE

What if that was on the FIRST PAGE ...

Remain alert...• ONLY say and show what won’t

make you feel ashamed

• Monologue: OUT!

• ONLY speak business: OUT!

• Be regular

• Beware of Time Bandits!

About the ROI?

•Return on invest?

•Have you evaluated your return on sociability?

•Return on IGNORING?

2 essentials

The future is NOW!

The increased reality informs you on what you’re looking at...

One more thing!

THANK YOU