Social Media’s Impact on Public Relations @IliyanaStareva Channel Consultant @HubSpot Digital Content Marketing Congress 2015
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Social Media’s Impact on Pub l i c Re la t ions
@ I l iy a n a S ta re v a
Ch a n n e l Co n s u l ta n t @ H u b Sp o t
D i g i t a l C o n t e n t M a r k e t i n g C o n g r e s s 2 0 1 5
Talking Points Today:
Social Media
and PR
So what happened?
1
Click here to learn more!
S o u r c e : d e v r i e s b l o g . c o m
Click here to learn more!
Everyone is a
publisher and a
communicator
Social Media is Good
for PR!
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
What about
Traditional Media?
Click here to learn more!
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
PR and the
Media
What’s social media got to do with it?
2
The Numbers for PR Pros
S o u r c e : I N G s t u d y & S t a t e o f P R
The Numbers for Journalists
S o u r c e : I N G s t u d y & E d e l m a n
Social media is not a fad.
It’s disrupting entire
industries. “
@Il iyanaStareva
The Use of
Social Media
How do PR pros use social media?
3
Which Social Media
Channels do PR Pros Use?
Click here to learn more!
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
How do PR pros use
Social Media?
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
The Challenges
and the Future
What is it that PR pros need to do?
4
S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
The Challenge? Still?
@Il iyanaStareva
Communications professionals
are failing to use modern
tools and technology. “
S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
#1: Content creation
and management
S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
#2: Integration throughout
the whole organisation
PR pros can’t lack behind.
The pressure is too much.
Everyone is ta lk ing.
Key Learnings
and To-Dos
What is it that you should remember and do?
5
5 Things
To Remember:
5 Things
to Do:
Thank you!@Il i yanaStareva
Channe l Consu l tan t @HubSpot
R e a d 4 0 t r u t h s a b o u t S o c i a l M e d i a a n d P R o n
w w w . i l i y a n a s t a r e v a . c o m
C o n n e c t w i t h I l i y a n a o n Tw i t t e r
C o n n e c t w i t h I l i y a n a o n L i n k e d I n
G e t t h e b o o k : " S o c i a l M e d i a a n d t h e R e b i r t h o f P R "
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