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valuable
BE1
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• Inform, assist, or entertain
Be valuable
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Inform
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Assist
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Entertain
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@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or entertain
Be valuable
• Pass the re-share test
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@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or entertain
Be valuable
• Pass the re-share test
• Embrace the NPR model
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cleverBE2
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Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on services (Alltop)
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Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on services (Alltop)
• Share what’s already popular
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Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on services (Alltop)
• Share what’s already popular
• Use Lists, Circles, and Communities
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gracious
BE3
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Be gracious
• Share other people’s content
@GuyKawasaki and @PegFitzpatrick
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Be gracious
• Share other people’s content
@GuyKawasaki and @PegFitzpatrick
• Give thanks
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Be gracious
• Share other people’s content
@GuyKawasaki and @PegFitzpatrick
• Stay positive or stay silent
• Give thanks
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organizedBE4
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Be organized
• Use the right tools
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Be organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar
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Be organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar
• Be consistent
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dramatic
BE5
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Be dramatic
• Add visuals to each post
@GuyKawasaki and @PegFitzpatrick
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Be dramatic
• Add visuals to each post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of visuals
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Be dramatic
• Add visuals to each post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of visuals
• Add user-generated content
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optimalBE6
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Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
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Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
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Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover• Use optimal
visual sizes
Twitter 1024 X 512 pixels
Instagram 640 x 640 pixels
Facebook 940 x 788 pixels
Pinterest 735 x 1102 pixels
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Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover• Use optimal
visual sizes• Go native
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boldBE7
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Be bold• Take a stand
@GuyKawasaki and @PegFitzpatrick
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Be bold• Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions
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Be bold• Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions• Be topical and timely
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@GuyKawasaki and @PegFitzpatrick
cluelessBEDon’t
8
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Don’t be clueless
• Don’t buy fans and followers
@GuyKawasaki and @PegFitzpatrick
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Don’t be clueless
• Don’t buy fans and followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares
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Don’t be clueless
• Don’t buy fans and followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares
• Don’t abdicate to agencies and interns
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activeBE9
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Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff
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Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff
• Repeat your tweets
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Be active• Try stuff
@GuyKawasaki and @PegFitzpatrick
• Get on Pinterest
• Repeat your tweets
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curiousBE10
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Be curious
• Jump on new platforms
@GuyKawasaki and @PegFitzpatrick
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Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new platforms
• Watch what others do
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Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new platforms
• Watch what others do
• Go Incognito
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