4/8/15 1 MASTERING THE ART OF SOCIAL MEDIA 140 Characters at a Time Mastering the Art of Social Media ! Social Media Value ! Social Media Channels ! Twitter Explained ! How to Make Twitter Work for You ! Best Practices ! Q&A Mastering the Art of Social Media | National Council for Marketing & Public Relations
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MASTERING THE ART OF SOCIAL MEDIA · MASTERING THE ART OF SOCIAL MEDIA 140 Characters at a Time Mastering the Art of Social Media ! Social Media Value ! Social Media Channels ! Twitter
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MASTERING THE ART OF SOCIAL MEDIA
140 Characters at a Time
Mastering the Art of Social Media
! Social Media Value ! Social Media Channels ! Twitter Explained ! How to Make Twitter Work for You ! Best Practices ! Q&A
Mastering the Art of Social Media | National Council for Marketing & Public Relations
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Social Media: Value
" Students expect it " Creates instant online
community " Focus group or crowd
sourcing opportunities
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Social Media: Value
! Immediacy ! Tailored messages ! Economic value ! Engagement,
connections, relationships
! Impact on persistence, retention, completion
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Social Media Value
! Improves communication – employees and students access information on their terms
! Promotes instant and two-way communication ! Builds trust (Fortune magazine) ! Diffuses rumor mill
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Social Media: Channels
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Administrators & Social Media
Let’s talk Twitter …
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Twitter by the Numbers
! 284 million active Twitter users ! 1 million new Twitter accounts created each
day ! 100 million active Twitter users per day ! Average Twitter user spends 170 minutes per
month on the site ! 300 billion tweets sent since inception ! Twitter is valued at $27 billion
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Twitter Explained: Definition
Twitter is a social network that enables uses to communicate via short messages that are limited to
140 characters in length.
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Twitter Explained: Vocabulary
! tweet (noun): A message posted via Twitter containing 140 characters or less.
! tweet, tweeting, tweeted (verb): Posting a message via Twitter.
! @username (noun): Always preceded by the @ symbol
! # (noun): Any word or phrase immediately proceeded by the # symbol.
! follow (verb): Subscribing to a particular Twitter feed is call following. Anyone can follow or unfollow anyone else at any time.
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Twitter Explained: Bio
Your Twitter bio is limited to 160 characters and will appear in search results on Google, along with you photo.
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Twitter Explained: Tweet Dissected
1. Profile picture 2. Account name 3. @username 4. Tweet text 5. Hashtag 6. Link 7. Action
Mastering the Art of Social Media | National Council for Marketing & Public Relations