Social Media Primer. Social Media is Great For: Building awareness and attracting new business Fostering community Providing helpful content and information.

Social Media Primer

Social Media is Great For:Building awareness and attracting

new business

Fostering community

Providing helpful content and information

Connecting & making supporters happy in the process!

3 Things To Keep in Mind

Social media is a conversation, not just a one-way channel

There’s no “right” way to do it

Lots of opportunities to experiment & see what works!

Have a Strategy

What are your goals?

How can social media help with your goals?

Experiment, test, and reassess

Go where your community is online

Pick channels that make sense for more return on your time and effort

• Microblogging • What are you doing?• SMS, instant messaging, web

updates• Short, succinct updates –140 (now

117) character limit per Tweet• Started as way to document life

activities, but has evolved into more uses

Followers and Followees

Build up a larger network of followers to broadcast your message to a wider audience

Follow users who share worthwhile, relevant, information

What’s Twitter Good For?Quick updates, calls to action

Sharing content (blog posts, pictures, resources, etc.)

Promoting events, deals, contests, new offerings

Conference and event updates

News source, news aggregator

Solicit answers to question, get feedback

Listen Too!Track mentions of company

name/replies/hashtags/keywords/lists

Listening tools like: Social Mention, Twitter Search, HootSuite, TweetDeck

Respond to questions and comments, engage with community

Use tracking data to inform strategy

#hashtags to group together topics

Find & FollowWeFollow

Twtrland

Twitter Lists (created by Twitter users for other users to find relevant people to follow)

Disaster Response

Protests in Iran

Arab Spring

Japan Typhoon

On the ground, real-time updates, accessible when traditional web and media are not

Tag Photo on a Page

More on Tagging Photos on a Page

You do not have to post photo to your personal profile first

You can post as page (if you are admin) or as yourself

Individual privacy settings to prevent yourself from being tagged or require pre-approval for tags (tagging restrictions can also be set by page)

You can tag photo using “@” sign before name of the page from your personal profile. It will appear on your personal profile AND the page

Facebook ProfileConnected to friends

Control privacy options: posts/pictures visible to certain people, friends, friends of friends, or everyone

Ability to message friends, post on their walls, if they allow this

Facebook Page“Likes” (formerly Fans) of Page

May not message individual group members unless they have messaged group owner

Strengthen Page NetworkTag community members in photos *

“Like” other related pages (teacher pages, Forrest Yoga-related pages, brands in retail store, etc.)

Pin important status updates to top of page

Respond to messages sent to page

Share content originally posted by other members or pages

Pin a Post

• Click Pencil at side of post

• Select “Pin to Top

Highlight a Post

Highlighting a Post makes it spread out across both columns of the page

Target Your Updates

In Admin Panel, under Manage Permissions, check Post privacy gating

Then Use Compass Button

Schedule a Post

EventsBest to add events from your page so

you have current and past events all in one place

You can no longer invite entire Page network (i.e. Likers) SO…

Invite people from your individual profile & have other peeps do the same

Leverage Personal Network

Invite your friends to event on page

Link to your page in your profile

Tag page in your personal updates (using “@” sign)

Posting: How much?Facebook PageRank (amount your

page appears in newsfeed) depends on:

New content

User engagement (content that is shared, liked, commented on)

Engagement is Key# of Likes less important than how

much users are engaging with your posts

The type of content matters

Content in order of likelihood of user engagement (although some studies contradict):

Photos, videos, links, text

Photos + Captions Work Well

Tools to Add Text & Captions

Roflbot (free)

PicFont (free)

Over App ($1.99)

Some Ideas for Promoting Your Page

Add “Like Us on Facebook” button to your website

Add a link to your Facebook page in your email signature

Be sure to include a link to your page in your email newsletter

Mention it to customers!

Promotion on Facebook page (i.e. “Like us to get 10% off, etc.)

Blogging SitesBlog sites: WordPress and Blogger

are top two

Micro-blogging: Mini-blogs, for short updates, not as robust (Tumblr)

BloggerBlogger

Easy to set up

Easy to use

Can make it part of own domain name (i.e. http://blog.megankeane.com )

Not as robust features

Always hosted by Google

WordPressTons of customization options

Can be used for website or just as blog platform

May use own domain name and host blog

Very complex, sometimes beyond what you need

Hard to figure out some functions

Use Social Media with Blogs

Widgets from Twitter and Facebook

Easily copy & paste html code into blog or site

Share This Button

Buttons

Have blog comments post to Facebook Page

Questions?

Megan Keane

Email: mkeane@berzerkeley.com

Call/text: 415-508-8560

@penguinasana