Attracting revenue through your social media activities – mini case study
Jan 27, 2015
Attracting revenue through your social
media activities – mini case study
Giveaway + survey campaign• Aim: to build on existing engagement and increase number of Likes from 1K; plus raise brand profile
• Means #1: Launched an iPhone 4 giveaway, coupled with social shopping survey
• Means #2: As well as promoting through email marketing, forums and partners like PayPal we had mini-campaigns
• Results #1: Numbers increased in 4 weeks from 1K - 6.9K
• Results #2: Plus 1.3K social shopping respondents with offline and online coverage
• ROI: £500 for iPhone 4 plus £100 for listing promo
Before the giveaway..
Trial: 600 visitors to the Shopping.com UK £200 Sweepstake and 88 entries (Mar 2010: Wildfire app).
Giveaway launch
• We first surveyed members on what they wanted as a top giveaway
Email marketing results• Increased size of sign ups from 4318 – from Aug 2010 newsletter with
12.5% open rate - to 19,934 for July 2011 newsletter with 57.9% open rate based on personalised subject line.
• Design went static to visually dynamic!
Competition during the giveaway..
Used photo tag facility to engage members – uploading the same photo to allow the flood of entries in return for a small prize..
And after..
‘Everyone’s a winner’…gave away 10 iPod Nano’s in collaboration with Dabs.com
Shopping survey: results
Follow-up coverage of our survey in the online trade press:
• Internet Retailing – ‘80% say shopping is cheaper online’
• The Retail Bulletin – ‘New survey reveals that 80% believe best bargains are found online’
Shopping survey in the Metro
Facebook vs community?
Community = SEO as ugc
Method: 40 comparison product guides
Bloggers = SEO!
SEO and bloggers
• Tactic to improve backlinks from top blogs?
• Use a social monitoring tool based on keywords you are focusing on, and spotting when top bloggers are writing on a relevant subject.
• Reaching out to them to see if they’d review your product, or leave a comment on that blog piece