Social Media Primer
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Social Media Primer
Social Media is Great For:Building awareness and attracting
new business
Fostering community
Providing helpful content and information
Connecting & making supporters happy in the process!
3 Things To Keep in Mind
Social media is a conversation, not just a one-way channel
There’s no “right” way to do it
Lots of opportunities to experiment & see what works!
Have a Strategy
What are your goals?
How can social media help with your goals?
Experiment, test, and reassess
Go where your community is online
Pick channels that make sense for more return on your time and effort
• Microblogging • What are you doing?• SMS, instant messaging, web
updates• Short, succinct updates –140 (now
117) character limit per Tweet• Started as way to document life
activities, but has evolved into more uses
Followers and Followees
Build up a larger network of followers to broadcast your message to a wider audience
Follow users who share worthwhile, relevant, information
What’s Twitter Good For?Quick updates, calls to action
Sharing content (blog posts, pictures, resources, etc.)
Promoting events, deals, contests, new offerings
Conference and event updates
News source, news aggregator
Solicit answers to question, get feedback
Listen Too!Track mentions of company
name/replies/hashtags/keywords/lists
Listening tools like: Social Mention, Twitter Search, HootSuite, TweetDeck
Respond to questions and comments, engage with community
Use tracking data to inform strategy
#hashtags to group together topics
Find & FollowWeFollow
Twtrland
Twitter Lists (created by Twitter users for other users to find relevant people to follow)
Disaster Response
Protests in Iran
Arab Spring
Japan Typhoon
On the ground, real-time updates, accessible when traditional web and media are not
Tag Photo on a Page
More on Tagging Photos on a Page
You do not have to post photo to your personal profile first
You can post as page (if you are admin) or as yourself
Individual privacy settings to prevent yourself from being tagged or require pre-approval for tags (tagging restrictions can also be set by page)
You can tag photo using “@” sign before name of the page from your personal profile. It will appear on your personal profile AND the page
Facebook ProfileConnected to friends
Control privacy options: posts/pictures visible to certain people, friends, friends of friends, or everyone
Ability to message friends, post on their walls, if they allow this
Facebook Page“Likes” (formerly Fans) of Page
May not message individual group members unless they have messaged group owner
Strengthen Page NetworkTag community members in photos *
“Like” other related pages (teacher pages, Forrest Yoga-related pages, brands in retail store, etc.)
Pin important status updates to top of page
Respond to messages sent to page
Share content originally posted by other members or pages
Pin a Post
• Click Pencil at side of post
• Select “Pin to Top
Highlight a Post
Highlighting a Post makes it spread out across both columns of the page
Target Your Updates
In Admin Panel, under Manage Permissions, check Post privacy gating
Then Use Compass Button
Schedule a Post
EventsBest to add events from your page so
you have current and past events all in one place
You can no longer invite entire Page network (i.e. Likers) SO…
Invite people from your individual profile & have other peeps do the same
Leverage Personal Network
Invite your friends to event on page
Link to your page in your profile
Tag page in your personal updates (using “@” sign)
Posting: How much?Facebook PageRank (amount your
page appears in newsfeed) depends on:
New content
User engagement (content that is shared, liked, commented on)
Engagement is Key# of Likes less important than how
much users are engaging with your posts
The type of content matters
Content in order of likelihood of user engagement (although some studies contradict):
Photos, videos, links, text
Photos + Captions Work Well
Tools to Add Text & Captions
Roflbot (free)
PicFont (free)
Over App ($1.99)
Some Ideas for Promoting Your Page
Add “Like Us on Facebook” button to your website
Add a link to your Facebook page in your email signature
Be sure to include a link to your page in your email newsletter
Mention it to customers!
Promotion on Facebook page (i.e. “Like us to get 10% off, etc.)
Blogging SitesBlog sites: WordPress and Blogger
are top two
Micro-blogging: Mini-blogs, for short updates, not as robust (Tumblr)
BloggerBlogger
Easy to set up
Easy to use
Can make it part of own domain name (i.e. http://blog.megankeane.com )
Not as robust features
Always hosted by Google
WordPressTons of customization options
Can be used for website or just as blog platform
May use own domain name and host blog
Very complex, sometimes beyond what you need
Hard to figure out some functions
Use Social Media with Blogs
Widgets from Twitter and Facebook
Easily copy & paste html code into blog or site
Share This Button
Buttons
Have blog comments post to Facebook Page
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