Social Media is Dead - the first wave of introducing the new Social Objects Based Marketing at Kiosked Breakfast

SOCIAL MEDIAIS

Janne Saarikko@saarikko

DEAD

BUTFACEBOOK

IS NOT DEAD YET.

ANDGOOGLE+

IS NOT ALIVE YET.

FACEBOOKTWITTERGOOGLE+LINKEDININSTAGRAMYOUTUBEVINEWHATSAPPOKHELLOKIK

STILL ALIVEALIVE, GROWING STEADILYALMOST ALIVEALIVE. BUSINESS PEOPLE ARE THERE.ALIVE. PHOTOS & EVEN VIDEOS.SOON THE BIGGEST SEARCH ENGINE.ALIVE. ALIVE. ALIVE.ALIVE.

AND ALL THIS IS TOTALLY

IRRELEVANT.

BUT STILL, SOCIAL MEDIA IS

DEAD.

LET’S LOOK AT THECHANGES

AROUND US.

PEOPLE ARE CHANGING.

WE TRUST PEOPLE MORE THAN BRANDS.WE RESEARCH BEFORE WE DECIDE.

WE RESENT PUSH ADVERTISING.WE SHARE OUR FEELINGS.

WE ARE ALL UNIQUE.WE WANT VALUE.

WE ALSO CREATE.AND WE COMMUNICATE.

THEN WE RATE AND REVIEW.WE LOVE THINGS THAT OUR FRIENDS LOVE.

BECAUSE WE SHARE A COMMON VIEW.BUT ONLY WITH OUR FRIENDS.

WITH. OUR. FRIENDS.

YOU ARE THE MEDIA!

PEOPLE ARE MORE INTERESTING THAN

STRUCTURES!

ANYONE CAN AND WILL PUBLISH CONTENT WITHOUT

CHANNEL RESTRICTIONS.BLOGS. VIDEOS. MOBILE. MESSENGERS.

ORGANIZATIONS NEED TO SERVE AND BRING VALUE

TO YOU AND ME.

ORGANIZATIONS MUST CHANGE.

AGILE. AGILE.AGILE.

NO MORE SILOS OR DISCIPLINES.

FOCUS ON THE OUTSIDE.

MARKETING MUST CHANGE.

BROADCAST. GATEKEEPING.

SELLING MUST CHANGE.

PERMISSION TO SELL?

CHANNELS DO NOT EXIST.

TRUSTED CONTENT IN POPULAR PLATFORMS.

HOW THEFUTURE WINNERSWILL SUCCEED?

BOTH CONSUMER OR ORGANIZATION.

THEY GO FROM PRODUCT-CENTRIC

TOWARDSCUSTOMER-DRIVEN

THEY CHANGE THE WAY THEY GO ABOUT DOING

THEIR BUSINESS.

Permission to sell

Awareness - Inbound Sales - Outbound

Category

Brand

OUTBOUND GOES MORE FOCUSED.

INBOUND MUST BE STRONGER.

THEY CHANGE THE CULTURE OF THEIR ORGANIZATION.

THEY CHANGE THE ORGANIZATION.

DIRECTORS MUST CHANGE

YESTERDAY.

B2B SALESPEOPLEWILL RULE OVER B2C MARKETERS

IN UNDERSTANDING.

CONTENT.PEOPLE.

CONNECTIONS.

BRINGING MEANINGFUL VALUE

IS THE WAY TO SUCCESS.

AND ALL THIS REALITY STARTED FROMSOCIAL MEDIA.

SOCIAL MEDIA DYNAMICS ARE BECOMING

EVERYTHING DYNAMICS.

DEEPER LOOK INTO.CONTENT.PEOPLE.

CONNECTIONS.

INTRODUCING A NEW WAY TO THINK ABOUT

MARKETING.

SOCIAL OBJECTS:

Objects around which communities form.

SOCIAL OBJECTS:Social communities do not form only around people

but also around objects of interest such as cars, photos, cities, news pieces, future of mankind...

The concept was put forward by Jyri Engeström in 2005 as part of the explanation of why some social networks succeed and some fail.

Communities formed around social objects can be very passionate and active.

They can not be owned or controlled.

MORE ONSOCIAL OBJECT BASED

MARKETING COMING SOON...

Facebook.com/ZeelandGroup