Social TV is dead. What's next?

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Social TV is dead. What’s next?

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WHAT DO I MEAN BY SOCIAL TV?

•Social TV apps based on check-ins

•“Rewards” are stickers and discounts

•Viggle, Miso, GetGlue, IntoNow etc.

•GetGlue/tvtag has 4.5m users (and investment of $24M)

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“During the 2013 Super Bowl, 15% of all Pepsi mentions on

Twitter during the halftime show came from GetGlue.” Source: Wikipedia

But - are tweets like this really valuable?

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Getglue raised $24M

Miso raised

Viggle raised

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THIS GRAPH CHARTS THE FALL

•Lots of investment 2 years ago

•More recently lots of deals (line graph)

•These deals are exit deals, at low value

• IntoNow, GetGlue, Miso all sold recently

•Viggle made $91M loss last year, now

about to IPO to raise $58M

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What happened to all that value?

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Did they leave it on the table?

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THIS ACTIVITY IS STILL VALUABLE

•Most people regularly use a smartphone or

tablet to go online while watching TV

•Overall TV viewership is growing

•Brands want to be present on all the

screens in the living room

•Many successful cross-platform apps

already

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What are the keys to unlocking the value?

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SUPERFANS

• want exclusive access

• want to join a community

• want recognition

They are willing to pay for it, with

attention, data and money

Read “The Curve” - Nicholas Lovell

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DEEP INTEGRATION WITH TV

•Strong, repeated calls to action

•Urgency

•Feed back / Payoff

MPD also had 4.5m users, for a single app and a single show - and

cost much less than $24M to build!

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SMART SOCIAL MEDIA

•More than #hashtags

•Differentiated across Facebook,

Twitter, Instagram

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LIGHTWEIGHT TRANSACTIONS

•Urgent call to action

•Clear payoff

•Low friction

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Conclusions…

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•Social TV didn’t get the viewers

•The money is still on the table

•Focus on shows and audiences

•Superserve our superfans

•Smart social

•Low friction

• Innovative monetisation

Monterosa’s LViS cloud platform provides broadcasters, brands and sports rights-holders with a simple and efficient

way to create and monetise live fan interaction on connected devices in-home or in-venue.

2013-14 LViS Licensees

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