The Social Media Manager Is Dead. Long Live Social Media. © 2014 HootSuite Media Inc
The Social Media Manager Is Dead. Long Live Social Media.
Aug 27, 2014
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The Social Media Manager Is Dead. Long Live Social Media.
© 2014 HootSuite Media Inc
hootsuite.com
Rylan Holey EMEA Partner Manager,
HootSuite
@holeytonal @hootsuite_uk
© 2014 HootSuite Media Inc
of businesses will lose market position
*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.
Social Business Incompetence
© 2014 HootSuite Media Inc
cede dominance
Social Business Incompetence
1 in 5
*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.
of executives not engaged
*Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013
Social Business Incompetence
2
© 2014 HootSuite Media Inc
How do we Adapt?
© 2014 HootSuite Media Inc
Act like an Entrepreneur
Get your business’s big picture
Marry social to the business
Win Buy-In
Implement and Educate
© 2014 HootSuite Media Inc
Act like an Entrepreneur
© 2014 HootSuite Media Inc
Act like an Entrepreneur
Get your business’s big picture
© 2014 HootSuite Media Inc
C-Suite
IT
Marketing
Human Resources
Customer Service
Research &
Development
Sales
© 2014 HootSuite Media Inc
Act like an Entrepreneur
Get your business’s big picture
Marry social to the business
© 2014 HootSuite Media Inc
Marrying social to the Business
Strategy Proof of Concept
Implementation Success Metrics
© 2014 HootSuite Media Inc
Marketing
IT
Sales
Customer Service
Operations
Supply chain operations
Risk management
Finance
© 2014 HootSuite Media Inc
Act like an Entrepreneur
Get your business’s big picture
Marry social to the business
Win Buy-In
© 2014 HootSuite Media Inc
Win Buy-In
© 2014 HootSuite Media Inc
Social/Management Styles
Analytic Driver
Amiable Expressive
Talk (Extrovert)
Intuitive (People
Orientation)
Analytical (Task
Orientation)
Listen (Introvert)
© 2014 HootSuite Media Inc
Act like an Entrepreneur
Get your business’s big picture
Marry social to the business
Win Buy-In
Implement and Educate
© 2014 HootSuite Media Inc
Implement
Security
Compliance
Guidelines & Policies
Infrastructure
Integration
© 2014 HootSuite Media Inc
Educate
Your own education
Educating person to person
Educating to a whole
organization at scale
© 2014 HootSuite Media Inc
Your Opportunity
© 2014 HootSuite Media Inc
Custom Social Media Education & ASMS
HootSuite Enterprise
Managed Security & Compliance Services
uberVU
HootSuite Key Products
© 2014 HootSuite Media Inc
@holeytonal @hootsuite_uk
hootsuite.com
Rylan Holey EMEA Partner Manager,
HootSuite
© 2014 HootSuite Media Inc
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