Social Media is Dead. Long Live Social Media

Social Media is Dead.Long Live Social

Media!David Parmet

Everything has changedBut you knew that

Pre-Internet• Bad products sulked

away quietly into the night

• Word of mount limited and slow

• Slow news cycle

Today• Rapid word of

mouth through social networks like Twitter and Facebook

• Everyone is a content creator, you know know where it’s coming from.

• News cycle is minutes

We call this a dumpster fire

Even Social Media Is Changing

SnapchatNot just for embarrassing your kids

Success Stories

University of Wisconsin Green Bay

Always on. Always Connected. Always Sharing.

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

A smarter way to share• Blogs and podcasts

• eBooks and white papers

• News releases

• Infographics

• Website

• Social media

• Speaking

Tools• A strategy in place

• Decide who you are going to reach and where they are

• SEO – find keywords

• Identifying existing content

• Start writing

Growth Hacking A hacker – someone who sees the solution but doesn’t follow the manual to get there.

It Starts with Product / Market Fit Early Growth Hacking

Virality is Built-In

Growth hacking is a set of tools• Define goals

• Define metrics to test the goals

• Product / market fit

• Constant experimentation

• Analytics

• Intuition

• Latch on to other peoples traffic

• 10 of the Best Brands on Snapchat Right Now

• While We Weren’t Looking, Snapchat Revolutionized Social Networks

• What is Content Marketing

• How to Write for Medium

• The Definitive Guide to Growth Hacking

• Finding a Growth Hacker for your Startup

• Here’s How 10 Startups Exploded Using Creative Marketing

David [email protected]

@davidparmet