Social Media for Regional Associations

Presenter:Dana R. Zezzo ProTowels Etc.

440-344-5933| dzezzo@protowelsetc.comwww.protowelsetc.com

Pro Towels Etc.

Dana Zezzo Dana Zezzo

Pro Towels Etc.Pro Towels Etc.

Dana Zezzo

Social Media for Regional Associations

Are you looking for this?

REALLY?

Can Social Media help your association?

Recruit! Retain! Results!

My 6 Key Discussion points of Social Media

• Accessibility• Brand – Regional Association vs Individual• Content• Time• Electronic Marketing (Spider Web Theory)

• Tracking ROI

• Stay in front of members & prospects• Know your members better

– Identify unknown connections

• Find new members!• Create Community• Branding

• Educate• Fun

Benefit From Social Networking

Physical Socializing can not be replaced!

Social Media only brings the relationship to a DEEPER level.TIP – TAG!

Accessibility!Be where your members are!

Remember the Cliché:

Success comes from being in the right place at the right time.

Do you know where your members are today?

The Ultimate Rolodex?

EVOLUTION OF THE BUSINESS CARD

ACCESSIBILITY??

EVOLUTION OF THE BUSINESS CARD

BrandAssociation VS Individual

Remember:

Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to

GROW YOUR ASSOCIATION!

Add Personality and Humanness your Association

New Economy = Transparency

POST• Events• Videos • Discussions • Photos • Blog Articles• Press Releases

Content

Content ExampleTRASA Golf Outing – people love pics!

Content Example

85% of all business is done after the 9th touch

Social Media to a salesperson is all about:

TOUCHES

BALANCE POSTS & CONTENT

REGIONAL CONTENT IDEASPost content is very similar to newsletter content.

BUT – REALTIME!• Post upcoming event info

with LINKS for registration

• Do Pre-event marketing• Post recaps of the above

with pics and videos• Spotlight new members

as a welcome to the community

• Spotlight dist – to help supplier members connect

• Spotlight suppliers – to help dist members connect

• Spotlight Board Members• Generate revenue?• Post education ops –• hint hint• Ask Questions/Poll• Share industry news

REGIONAL CONTENT IDEASPost content is very similar to newsletter content.

BUT – REALTIME!

AHA MOMENT – All of the above bullets bring:

VALUE

Understanding the SM “Shout Out”

• Take a genuine interest in your members and their business.

• Compliment – understand generational or demographic views!

• Proper use of hyperlinks.

Time?Keep in Perspective

How much time do you currently allocate to:Emails?

Cold Calling?Prospecting?Field Sales?

Social Networking?

Daily Touches

The BIG Question … Social Media 30 – 60 minutes a day!

TIP - Important to decide WHO in the regional is going to monitor!

TRACKING ROIROI or ROR?

This will improve your Google ranking

If Nothing Else …

What is your RegionalSM Strategy?

• Regional Association Brand? (Consistent)• Posts? (Message)• Connections• Network• Google analytics• Goal?

– # of fans, followers or friends…– Comment streams….– Traffic or indirect sales…

Electronic Marketing

How does it all tie together?

TIP - Learn to DRIVE traffic!HYPERLINKS

Spider Web Theory

• Do not over sell• Understand Post Volume • Be relevant & transparent• Live as if your mom is watching• Remember if you are mixing

– Don’t play games– Don’t drink and post

• Have fun!

Rules To Follow On All Sites

Recap – what should I be doingafter I leave this workshop?

• Profiles

• Rolodex

• Touches

• Building Network

• Post (Balance)

• Watch / Listen

• Join or Create Groups

• Conversations

• Spider Web Theory

• Connecting w/ members

• Practicing Accessibility!

THANK YOU!

Presenter:

Dana R. Zezzo ProTowels Etc.

dzezzo@protowelsetc.com