by Toni Parker CAE, RCE, MCP, GREEN, ePRO SOCIAL MEDIA for Associations
Jan 20, 2015
by Toni Parker CAE, RCE, MCP, GREEN, ePRO
SOCIAL MEDIAfor
Associations
Handouts
Find this slideshow on...
TODAY, we Will...
Understand the Buzzwords
Learn WHY Associations
Learn Where to START, and to EXCEL
Resources to get YOU Farther
SOCIAL MEDIA...Mess or Beautiful?
Reason #1 = Socialnomics
Social Media IS...the Future of Communications
Social Media IS...the Future of Marketing
Socialnomics
Reason #2 = Networking
Direct, Two-Way COMMUNICATIONS
Opportunity for Instant Feedback
Reach out to Membership
Bond with Leadership
Business Happens...But is NOT the Focus
Crowdsourcing
Social Media IS Online Collaboration, Real Time
CROWDSOURCING
World Wide Web Grows UpWeb 1.0, Web 2.0 & Social Media
The Ice Cream Explanation
Social Media in it’s InfancyWeb 3.0 is Next
Social Media is Integrating into Daily Life
Smart Phones for All
iPads in College
Affordable Netbooks
Feedback Posts to Facebook
We don’t know what will survive, and what will thrive. But there are a few that come to mind...
Big Names in Social Media(or What Stuck)
Facebook...Where to Begin
Twitter...Where to Begin
LinkedIn...Where to Begin
WordPress...Where to Begin
Create Your Presence
Make a Plan
Create, Publish, Promote
Evaluate
Chart the Flow
Blog, Facebook, Twitter
Compile Profile Information
Logo Appearance
Raise Your Baby
Upkeep & Responsibilities
Record, Publish, Promote
Evaluate
Timetable for...
Reliability
Tracking
Variety of Media
Promote, Promote, Promote!
Website
Newsletters
Stationary
Business Cards
Posts to Local Blogs
Email Signatures
Ask for Feedback
Other Tools You Need
The Secrets to Success....Quality Content, Evaluation
Be the Trusted Intermediary!
Utilize Existing Content
On REALTOR.org or eNews
No RPAC Donations Requests
RSS Feeds of Popular Blogs
Google Alerts
Use Existing Measurement Tools
Facebook, Twitter Tracking Tools
Blog Tracking Tools, Website Visitations
Types of Content
Event Announcements and Updates
Market Statistics
General Association Announcements
Discussions & Questions
Industry News
Technology Tips
Sales from the REALTOR Store
Thank Your Sponsors, Welcome Affiliates
HOW TO POST...Use Multi Media: Videos, Images, Links, Slideshows
REALTOR Social Media Resources
Thank YOU for Attending!