Social Media For Nonprofits By Jessica Sadoway
Post on 30-Oct-2014
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A introduction to social media I gave to the management staff of a local nonprofit.
Transcript
- 1. Social Media for Nonprofits an introduction Presented by Jessica Sadoway 14February 2011 Social media sticker icons by Dawghouse Design Studios
2. Overview of agenda
- What is social media?
- Why use it?
- What are some common social media tools?
- Is social media right for us?
- How do we get started?
3. What is social media?
- Social media is the free exchange of ideas
4. What is social media?
- Conversations
- Community building
- Sharing and listening
- Building trust and reputation
5. Some common misconceptions 6. What is NOT social media?
- Social media is NOT
- Another place to put your ads
- A one-way street
- An instant fundraiser
7. So why use it?
- To connect with peers, donors, patrons
- To reinforce and build relationships
- Internet users are more likely than others to be active [in groups]: 80% of internet users participate in groups, compared with 56% of non-internet users.
- -The Social Side of the Internet,Pew Research Center Internet & American Life Project (January 2011)
8. So why use it?
- To manage your brand and online presence
- To give your organization a human face
9. So why use it?
- To manage your brand and online presence
- To give your organization a human face
10. Okay, so what are the tools? 11. Your Website
- Your website is your home base
- Key concepts:
- Informational
- Static
- Formal
[Image from client website header here] [Image from client website content here I used the About Us page as an example of static content] 12. Your Blog
- If your website isstatic , your blog isdynamic
- Key concepts:
- Improves Search Engine Optimization (SEO)
- Casual
- Informational
- Position yourself as an
- industry expert
13. Facebook
- Quick fact: Facebook just surpassed 600 million users worldwide (making it the third largest country on earth)
- Key concepts:
- A great forum
- Listening and sharing
- Transparency
- Calls to action
- Link posting
14. Twitter
- An at-a-glance news stream in 140 characters or less
- Key concepts:
- Quick and informal
- Sharing links and information
- Connecting and networking
15. Flickr
- Photo-sharing: a picture is worth a thousand words, right?
- Key concepts:
- Human element
- Engaging and fun
- Community contributions
16. YouTube
- Quick fact: YouTube is the second largest search engine in the world after Google
- Key concepts:
- Human element
- Engaging and fun
- YouTube Nonprofit program
Screenshot from YouTube Nonprofit Program intro video 17. Is social media right for us?
- Things to consider:
- Organizational goals
- Reach a new audience? Improve accessibility and communication? Increase transparency? Fundraising?
- Budget and human resources
- All basic services are free
- 5-20 hours per week or more, depending on goals
18. How do we get started?
- Define your objectives
- fundraise?
- promote your shows?
- reach a new audience?
- build existing relationships?
- connect with peers?
- get community feedback?
19. How do we get started?
- Build a strategy
- Short- and long-term goals
- Match your goals to the tools
- Who will be responsible?
- Social media policy
20. The key is building community 21. Thank you
- Jessica Sadoway
- @JessicaSadoway
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