- 1. Social Media for Nonprofits an introduction Presented by
Jessica Sadoway 14February 2011 Social media sticker icons by
Dawghouse Design Studios
2. Overview of agenda
- What are some common social media tools?
- Is social media right for us?
3. What is social media?
- Social media is the free exchange of ideas
4. What is social media?
- Building trust and reputation
5. Some common misconceptions 6. What is NOT social media?
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- Another place to put your ads
7. So why use it?
- To connect with peers, donors, patrons
- To reinforce and build relationships
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- Internet users are more likely than others to be active [in
groups]: 80% of internet users participate in groups, compared with
56% of non-internet users.
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- -The Social Side of the Internet,Pew Research Center Internet
& American Life Project (January 2011)
8. So why use it?
- To manage your brand and online presence
- To give your organization a human face
9. So why use it?
- To manage your brand and online presence
- To give your organization a human face
10. Okay, so what are the tools? 11. Your Website
- Your website is your home base
[Image from client website header here] [Image from client
website content here I used the About Us page as an example of
static content] 12. Your Blog
- If your website isstatic , your blog isdynamic
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- Improves Search Engine Optimization (SEO)
13. Facebook
- Quick fact: Facebook just surpassed 600 million users worldwide
(making it the third largest country on earth)
14. Twitter
- An at-a-glance news stream in 140 characters or less
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- Sharing links and information
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- Connecting and networking
15. Flickr
- Photo-sharing: a picture is worth a thousand words, right?
16. YouTube
- Quick fact: YouTube is the second largest search engine in the
world after Google
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- YouTube Nonprofit program
Screenshot from YouTube Nonprofit Program intro video 17. Is
social media right for us?
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- Reach a new audience? Improve accessibility and communication?
Increase transparency? Fundraising?
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- Budget and human resources
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- All basic services are free
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- 5-20 hours per week or more, depending on goals
18. How do we get started?
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- build existing relationships?
19. How do we get started?
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- Short- and long-term goals
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- Match your goals to the tools
20. The key is building community 21. Thank you