Transcript
SOCIAL MEDIA EXHAUSTION
I love being ON constantly
I need some time OFF from SM
SM will KILL me
Don’t know
BOGDANA BUTNARBOGDANABUTNAR.RO
TWITTER.COM/BOGDANA
LIFE SPAN OF A SM MESSAGE
LIFE SPAN OF A SM SPECIALIST
STRUCTURE OF A TOT SM STRATEGY
60%
20%
20%
Index of contents
2010
Lifespan
5 MINUTES±100 FRIENDS
Lifespan
35 SECONDS>100 FRIENDS
Lifespan
TIME OF WEEKTIME OF DAY
Blogging
1 WEEK
1 HOUR1 MINUTE
35 SEC’S
AVERAGES
RETWEET VALUE (COPY/ CONTENT)RETWEET NETWORK
EDGE RANKBLOGGER OUTREACH PROGRAMFORUM OUTREACH PROGRAM
CONCLUSION
MONITORINGMONITORINGMAINTENANCEMAINTENANCE
FEEDBACK/ INTERACTION
FEEDBACK/ INTERACTION
REGULATORY
REGULATORY
EVERY 1 MINUTE TO 1
WEEK
THE MANAGER
TOT STRATEGY
SOLUTION
TOT objective/ major campaign / key message /
informs all other messages / has various creative
executions / is monitored as main outcome
Tactical objectives / linked to seasonal events /
opportunistic occurrences / unplanned situations
Crisis management /
Special company issues
Measurements/ Tests
PlanPlan aheadTease plansTest plans
Implement holisticallyBe flexible
Use common sense to identify opportunitiesUse contact network to identify tactics
Save budgetBudget
Don’t milk it / Don’t push it
CONCLUSION
THANK YOU!
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