Social Media Exhaustion

SOCIAL MEDIA EXHAUSTION

I love being ON constantly

I need some time OFF from SM

SM will KILL me

Don’t know

BOGDANA BUTNARBOGDANABUTNAR.RO

TWITTER.COM/BOGDANA

LIFE SPAN OF A SM MESSAGE

LIFE SPAN OF A SM SPECIALIST

STRUCTURE OF A TOT SM STRATEGY

60%

20%

20%

Index of contents

2010

Lifespan

5 MINUTES±100 FRIENDS

Lifespan

35 SECONDS>100 FRIENDS

Lifespan

TIME OF WEEKTIME OF DAY

Blogging

1 WEEK

1 HOUR1 MINUTE

35 SEC’S

AVERAGES

RETWEET VALUE (COPY/ CONTENT)RETWEET NETWORK

EDGE RANKBLOGGER OUTREACH PROGRAMFORUM OUTREACH PROGRAM

CONCLUSION

MONITORINGMONITORINGMAINTENANCEMAINTENANCE

FEEDBACK/ INTERACTION

FEEDBACK/ INTERACTION

REGULATORY

REGULATORY

EVERY 1 MINUTE TO 1

WEEK

THE MANAGER

TOT STRATEGY

SOLUTION

TOT objective/ major campaign / key message /

informs all other messages / has various creative

executions / is monitored as main outcome

Tactical objectives / linked to seasonal events /

opportunistic occurrences / unplanned situations

Crisis management /

Special company issues

Measurements/ Tests

PlanPlan aheadTease plansTest plans

Implement holisticallyBe flexible

Use common sense to identify opportunitiesUse contact network to identify tactics

Save budgetBudget

Don’t milk it / Don’t push it

CONCLUSION

THANK YOU!