Social Media Case Study_Darasdhaba

Social Media Case StudyDara’s Dhaba (June 11 – Nov 11)

Objectives

Create a positive buzz of the brand in the online space

Drive more footfalls to its venue

Engage its existing & loyal customers on Social Media to share their experience s

Encourage feedback / suggestions with the brand

Challenges

Been located on the Western Express Highway outside the city limits, driving new customers from the city to the venue.

Google search did not fetch much results, not much talked / discussed

Our Plan

Footfalls

To Fans

Fans to

Footfalls

Engagement

Content to connect

Share Recipes

Execution

How we Executed

Foodle on ContestFrom 1st Sep to 1st Oct

Fans increased: 2394 Participants: 182

From 1st June 2011 – 15th Nov 2011

Daily 2 updates with a mix of Humor,Bollywood, Food and Current News For Dara’s Dhaba facebook page.

User Engagements

Recipe Blog

Additional Outreach

Generated user created content on Zomato (19 reviews) and Burrp (29 reviews)

Outreach

Tagged the venue on Google Places, Foursquare, Facebook Places.

Outreach

Footfall to Fan

Social Media links

Pushed brands Social media presence through:

Fliers

Brochures

Feedback Forms

Menu Cards, etc

Specials & Discounts

FourSquare Check-ins Specials promoted for fans on Social Media platforms

Fan to Footfall

Results

Total Growth of Fans

Results

Blog StatsA total of 13 recipe blog posts got more than 6000 views

YouTube channel had 4 videos with a total of 2106 views

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June July August September October November

Results

Check-ins

On Foursquare and Facebook Places

Most Importantly

New visitors directed from Social Media

The referral traffic is from Social Platforms

Thank You

For any queries and feedback please contact

Inderjit Singh Matharu

Mob: 09930 596936Email: djmatharu@gmail.com